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4 key takeaways from 2021

How Drift Improved Productivity and Increased MOPs by 40%

How Drift Improved MOPs Productivity by 40% Read The Full Case-Study 40% Improvement in MOPs Productivity 5+ Job Functions Added Through MOPs Infinite Opportunities for Increased Revenue About Drift Drift’s Conversation Cloud enables their customers to grow pipeline and revenue by engaging their prospects and customers with the right conversation at the right time and …

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How to Continuously Learn and Grow in Marketing Ops with Raja Walia

GNW Consulting CEO, Raja Walia was recently featured on Michael Hartmann’s Marketing Ops Cast.  Tune in to hear: What has kept Raja in Consulting vs. In house. What he sees as the commonalities and differences between B2B, B2C, B2S marketing. How Raja keeps up with the things happening in the industry while also delivering his …

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Building a Fully Integrated Campaign Ecosystem

Lakeside Manufacturing is a leading vendor of stainless steel and plastic utility carts for food service and medical operations. They were looking for a way to communicate their message and engage their audiences with campaigns that built anticipation and excitement for their products. Building campaigns can be a challenging process, especially in a world where your …

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Always Be Nurturing

Many marketers think in terms of the marketing funnel, but we find that often the most overlooked question we see when working with clients is “what is your current lead nurturing strategy?” A few blank stares later and it’s clear that they haven’t quite taken their audience to the finish line and beyond. Nurturing shouldn’t …

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