Building a Fully Integrated Campaign Ecosystem

In this GNW Consulting Case Study, we feature our work with Lakeside Manufacturing building a fully integrated campaign ecosystem. They wanted to create more engaging campaigns that built anticipation and excitement unique to each market segment. Learn about how we used Marketo to achieve their goals.

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Topics in Marketing: In’s & Out’s of Programs & Campaigns

Marketing Automation is a great way to automate everyday marketing activities to ensure overall business growth, but one of the most popular questions we get is ‘will automated campaigns really drive the results we need?” The short answer is yes, but the long answer, well, that depends on how you leverage automation. While each platform has …

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All About ABM

As a strategic marketing consulting agency, a topic we often get asked about is account-based marketing. What is it? Why is it important? Is this something my organization could even do? Here are the fundamentals of ABM that regardless of what marketing automation platform you use can be applied. Understand Account-Based Marketing Determine if your …

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Empowering Internal Teams through Marketing Operations

A Quick Look 20 More Marketing Campaigns Compared to Previous Year Over 5 Roles Filled Through Staff Augmentation 1150% Increase In Conversions Q1-Q3 The Challenge John Henry Foster (JHFoster) a leading distributor and service provider of automation and compressed air system, needed some help understanding the role of MOPs within their organization. Their main concern was ensuring that …

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