How Drift Improved MOPs Productivity by 40%

40%

Improvement in MOPs Productivity

5+

Job Functions Added Through MOPs

Infinite

Opportunities for
Increased Revenue

About Drift

Drift’s Conversation Cloud enables their customers to grow pipeline and revenue by engaging their prospects and customers with the right conversation at the right time and place. The efficiency of their internal operations in critical to being able to deliver on their brand promise.

The Challenge:

Managing a complex MarTech stack while growing and scaling their team

Drift wanted expert advice on how to ensure their MarTech stack and other systems were set up in an efficient manner that easily allowed them to grow and scale their team.

Drift needed support managing day-to-day operations to free their internal team up to focus on more high-value, revenue generating activities. Drift knows it’s not enough to launch a campaign and hope it performs well. In order to get the most out of their programs, they needed a dedicated team that could help deliver a stellar customer experience and dedicate time to ongoing improvements and optimizations.

We ultimately decided to work with GNW Consulting because they demonstrated such advanced knowledge about the tools we were using. They understood our team.
Monique Lemieux

Head of Marketing Operations at Drift

The Solution:

Establishing Efficient Holistic Marketing Operations

Our approach to working with Drift was to first understand their robust processes. We knew it was important to start the process by grasping a true understanding of how their business currently works and what current plans to achieve revenue goals were underway. We got started by analyzing their marketing automation platform and CRM database. We quickly partnered with their team to create a holistic improvement plan.

GNW has been such a driver of increased productivity and efficiency. They act as an extension of our team, enabling the execution of more campaigns, initiatives and programs.

Monique Lemieux

Head of Marketing Operations at Drift

Our Process

Improved marketing operations and increased productivity

Post discovery process, we recommended a few tweaks, shared some best practices and created optimizations to help reduce noise and errors. Through our system audit, we began to uncover all existing processes and identifying potential improvements to workflows within their Marketo instance and all of their other systems. We offered recommendations on how to help improve their marketing operations, lead times, and drive increased productivity. 

In partnership with our team, Drift was able to execute the improvements they needed to improve marketing operations across campaigns, integrations, scalability, and support. Our goal was to enforce the creation of a process that could support all the lead nurture flows and programs running within their instance.

Our improvements and tips allowed Drift to execute more marketing programs and campaigns than ever before.

The GNW Consulting team has been able to plug in as seamless members of our team. They understand all of our systems, our processes, and they’re in our project management tool. They’re interfacing directly with our marketers and our demand gen team. And it really feels like they just are part of the operations of our organization.
Monique Lemieux

Head of Marketing Operations at Drift

The Results:

A partnership that increases campaign and revenue opportunities

GNW Consulting and Drift have continued a partnership to help increase bandwidth and productivity. We’ve successfully found a cadence that has helped both teams grow and learn together as one. 

40%

Improvement in MOPs Productivity

5+

Job Functions Added Through MOPs

Infinite

Opportunities for
Increased Revenue

Book a Time to Discuss Your Marketo Engage Implementation

GNW Consulting LLC

No cookie cutter implementations or strategies. Everything is developed and customized to your business needs.