Great engagement does not always equal a ‘good customer experience.’ Focusing on ideal CX will require your business to leverage a few different
Intro to Multi-touch Attribution
In the marketing landscape of today, it’s not realistic to expect a conversion from a simple ad click. Now is the time to focus on what type of data
A Recipe for a Great Content Strategy
Staying up-to-date and innovative is a great way to continue engaging your prospects and customers on their path to purchase. To understand what makes
End-to-end Optimization of a Complete MarTech Stack
We partnered with UCI Division of Continuing Education to help them solve the key issue of enrollment, only to unveil a variety of challenges that
Using Marketo to Create a Virtual Experience in Just 30 Days
The state of the world during the COVID-19 pandemic accelerated tech adoption more than ever. This “new normal” is much more than a cultural shift.
6 Tips for Creating a Modern Customer Journey
Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content.
5 Rising Trends in Digital Marketing
The past year has without a doubt yielded a wide array of growth across tech that’s had a direct impact across various industries. Arguably, that
5 Reasons You’re Not Attributing Your Leads Efficiently
Finding out where your leads came from is one of the most successful ways to measure marketing effectiveness. Not to mention that it’s an integral
Keys to Successful Lead Management
It may be overwhelming for many companies, but lead management is one of the most important steps in the sales process. Before your lead can ever turn