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GNW Consulting LLC | Marketo | Salesforce | Eloqua | Dynamics

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Blog

January 20, 2021 By Fey Sandoval Leave a Comment

Keys to Successful Lead Management

It may be overwhelming for many companies, but lead management is one of the most important steps in the sales process. Before your lead can ever turn

Filed Under: Blog Tagged With: eloqua, marketo

December 30, 2020 By Fey Sandoval

2020: A Marketing Year in Review

Nobody could have predicted all of the changes coming in 2020, but now that it's all said and done, it’s time to look back. The consumer behavior

Filed Under: Blog

December 8, 2020 By Fey Sandoval

6 Marketing Automation Trends to Follow in 2021

Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion by 2023, you’ve got to have your sights set

Filed Under: Blog Tagged With: marketing automation

November 11, 2020 By Fey Sandoval

Six Ways to Map Out Your Customer Journey

The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential

Filed Under: Blog Tagged With: customer journey mapping, digital marketers, GNW Consulting, map customer journey, marketing automation, personas, strategic marketing, user experience

October 7, 2020 By Fey Sandoval

7 Marketing Tactics to Gain Customer Trust

1. Don’t Hide Your Faults, Be Transparent This is one of the most difficult parts of gaining trust and it starts with lead generation. There are

Filed Under: Blog, Strategy Tagged With: campaign design, customer service, customer trust, GNW Consulting, marketing authenticity, strategic marketing

gated-content-gnw-consulting

September 8, 2020 By Fey Sandoval

How to Create Gated Content that Converts

Did you know that 80% of all B2B content marketing assets are gated? While gated content is among one of the most popular lead generation tactics, it

Filed Under: Blog Tagged With: content marketing, digital marketers, gated content, GNW Consulting, marketing sensitivity analysis, strategic marketing

COVID marketing challenges

August 5, 2020 By Fey Sandoval

Overcoming Common Marketing Challenges in the Age of COVID

Are you curious about the many ways COVID-19 has impacted the marketing industry? Now that businesses have closed the books on Q2, companies can see a

Filed Under: Blog Tagged With: COVID marketing challenges, digital marketers, GNW Consulting, marketing sensitivity analysis, martech investment, strategic marketing

Virtual Event Marketing

July 20, 2020 By Fey Sandoval

Your Blueprint to Virtual Event Marketing

The COVID-19 pandemic has transformed the way marketers share content and undoubtedly the way we meet with others. It has left companies scrambling to

Filed Under: Blog Tagged With: Co-Marketing, Event Held Online, marketing automation, MarTech Stack, Online Events, Virtual Event, Virtual Event Strategy, Web Conferencing Platforms

COVID-19, Work From Home Tips

March 27, 2020 By GNW Consulting

Five Tips For Working From Home

Make Your Home Work Although the number of people working from home has been on the rise for the last several years, the corona virus epidemic has

Filed Under: Blog, Strategy Tagged With: consulting, Coronavirus, COVID-19, marketing automation, WFH, Work from home

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