In this GNW Consulting Case Study, we feature our work with Lakeside Manufacturing building a fully integrated campaign ecosystem. They wanted to create more engaging campaigns that built anticipation and excitement unique to each market segment. Learn about how we used Marketo to achieve their goals.
In this GNW Consulting Case Study, we feature our work with Lakeside Manufacturing building a fully integrated campaign ecosystem. They wanted to create more engaging campaigns that built anticipation and excitement unique to each market segment. Learn about how we used Marketo to achieve their goals.
Many marketers think in terms of the marketing funnel, but we find that often the most overlooked question we see when working with clients is “what is your current lead nurturing strategy?” A few blank stares later and it’s clear that they haven’t quite taken their audience to the finish line and beyond. Nurturing shouldn’t …
Marketing Automation is a great way to automate everyday marketing activities to ensure overall business growth, but one of the most popular questions we get is ‘will automated campaigns really drive the results we need?” The short answer is yes, but the long answer, well, that depends on how you leverage automation. While each platform has …
Topics in Marketing: In’s & Out’s of Programs & Campaigns Read More »
Mobile optimization is one of the biggest missed opportunities in email marketing. Whether you’re sending out email nurtures or a newsletter, there are a variety of little tips and tricks you can count on to help ensure your email doesn’t just miss the dreaded spam folder, but also gets clicked and read! Improving your email …
As a strategic marketing consulting agency, a topic we often get asked about is account-based marketing. What is it? Why is it important? Is this something my organization could even do? Here are the fundamentals of ABM that regardless of what marketing automation platform you use can be applied. Understand Account-Based Marketing Determine if your …
Top Blueprint Content In Case You Missed These Our Biggest Wins (Bragging Rights Involved) Our Resource Library To all of our marketing blueprint followers, If you’re reading this, you’re truly on your way to putting an end to ineffective strategies. If you don’t know us well, yet, this is the perfect place to see what we’re …
What a year 2021 was. While the pomp and circumstance of new opportunities has passed, it’s important to have a quick snapshot of what worked and didn’t work the previous year. As you plan and build resolutions for your team throughout 2022, be sure to revisit this blog as a refresher on the key marketing …
When budgets and resources are scarce, it can be difficult to find the right talent to fill the roles your organization needs. Achieving business goals doesn’t come easy, but one way to make the most of your time and existing resources is by hiring an agency that offers staff augmentation services. By working closely with experts, …
5 Ways Companies Benefit from Staff Augmentation Read More »
A Quick Look 20 More Marketing Campaigns Compared to Previous Year Over 5 Roles Filled Through Staff Augmentation 1150% Increase In Conversions Q1-Q3 The Challenge John Henry Foster (JHFoster) a leading distributor and service provider of automation and compressed air system, needed some help understanding the role of MOPs within their organization. Their main concern was ensuring that …
Empowering Internal Teams through Marketing Operations Read More »
