Account-based marketing (ABM) isn’t new to the B2B world – but it is ever-evolving. As a reliable strategy for businesses for the past 15 years, it’s still growing rapidly in potential. And while it’s been around for over a decade, only in recent years has ABM seen a surge in utilization. Marketers that report using …
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How Drift Improved MOPs Productivity by 40% Read The Full Case-Study 40% Improvement in MOPs Productivity 5+ Job Functions Added Through MOPs Infinite Opportunities for Increased Revenue About Drift Drift’s Conversation Cloud enables their customers to grow pipeline and revenue by engaging their prospects and customers with the right conversation at the right time and …
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As we enter a hybrid working environment, we must recognize how much has changed in the last two years. In-person and virtual events are now an industry norm. Inbound and Dreamforce 2022 were no different and the focus on the need for personalized experiences seemed to be the most important trend across both events. Staying …
Mobile optimization is one of the biggest missed opportunities in email marketing. Whether you’re sending out email nurtures or a newsletter, there are a variety of little tips and tricks you can count on to help ensure your email doesn’t just miss the dreaded spam folder, but also gets clicked and read! Improving your email …
How Lakeside increased conversions by 10% with GNW Read The Full Case-Study 10% Increase in form conversions 43% Email Open Rate 25% Click-through Rate About Lakeside Lakeside manufacturing invented the first stainless steel utility cart. For 75 years they’ve been providing custom and modified solutions for a variety of industries. They sought to make their …
We partnered with UCI Division of Continuing Education to help them solve the key issue of enrollment, only to unveil a variety of challenges that resulted in the end-to-end optimization of their complete Martech stack. Logistically, they wanted to increase enrollment, but their existing process was not only ineffective but a complete headache for their teams. We …
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Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content. While there are many ways to create a customer journey, these 6 steps can help you get started on the right path. Now, what exactly makes a customer journey modern? Well, there …
Finding out where your leads came from is one of the most successful ways to measure marketing effectiveness. Not to mention that it’s an integral part of budget allocation. However, what most marketers don’t realize is that it can be an extremely cumbersome task for many organizations. To put it plainly, multi-touch marketing attribution should …
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It may be overwhelming for many companies, but lead management is one of the most important steps in the sales process. Before your lead can ever turn into a customer, you’ve got to ensure that you’re developing a frictionless experience from start to finish. Lead management is defined as the process where a lead is acquired, evaluated, …
The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential clients and identifying areas where customer experience could be improved or even created. While it isn’t an intuitive process, it is essential to place yourself in the shoes of your existing customers. What …
