Marketing Automation

Building a Fully Integrated Campaign Ecosystem

Lakeside Manufacturing is a leading vendor of stainless steel and plastic utility carts for food service and medical operations. They were looking for a way to communicate their message and engage their audiences with campaigns that built anticipation and excitement for their products. Building campaigns can be a challenging process, especially in a world where your …

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Always Be Nurturing

Many marketers think in terms of the marketing funnel, but we find that often the most overlooked question we see when working with clients is “what is your current lead nurturing strategy?” A few blank stares later and it’s clear that they haven’t quite taken their audience to the finish line and beyond. Nurturing shouldn’t …

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How Lakeside Increased Conversions by 10%

How Lakeside increased conversions by 10% with GNW Read The Full Case-Study 10% Increase in form conversions 43% Email Open Rate 25% Click-through Rate About Lakeside Lakeside manufacturing invented the first stainless steel utility cart. For 75 years they’ve been  providing custom and modified solutions for a variety of industries. They sought to make their …

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