Testing can be scary. After all, you’re trying to accomplish thing you’ve never tried before, but we’ll help you find the path to success, every step of the way. Just follow these simple rules and stick to the methodology to ensure you’re still coloring within the lines, even if you do take a few liberties. …
Account-based marketing (ABM) isn’t new to the B2B world – but it is ever-evolving. As a reliable strategy for businesses for the past 15 years, it’s still growing rapidly in potential. And while it’s been around for over a decade, only in recent years has ABM seen a surge in utilization. Marketers that report using …
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How Drift Improved MOPs Productivity by 40% Read The Full Case-Study 40% Improvement in MOPs Productivity 5+ Job Functions Added Through MOPs Infinite Opportunities for Increased Revenue About Drift Drift’s Conversation Cloud enables their customers to grow pipeline and revenue by engaging their prospects and customers with the right conversation at the right time and …
How Drift Improved Productivity and Increased MOPs by 40% Read More »
GNW Consulting CEO, Raja Walia was recently featured on Michael Hartmann’s Marketing Ops Cast. Tune in to hear: What has kept Raja in Consulting vs. In house. What he sees as the commonalities and differences between B2B, B2C, B2S marketing. How Raja keeps up with the things happening in the industry while also delivering his …
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Strategic plans can make or break a business. In order to exceed expectations, you’ll need to focus on defining what your company wants to achieve, why and how. Strategic Planning goes beyond goal setting, so here are some tactics for you to look at when understanding your planning approach. The Process of creating a Visual …
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It’s the most strategic time of the year! If you’re like most marketers, strategic planning probably makes you think of dull PowerPoint presentations with zero creativity. However, there are so many ways to make planning your 2023 budget smarter and more creative. These tips will not only help you stay on track throughout the year but …
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As we enter a hybrid working environment, we must recognize how much has changed in the last two years. In-person and virtual events are now an industry norm. Inbound and Dreamforce 2022 were no different and the focus on the need for personalized experiences seemed to be the most important trend across both events. Staying …
It’s becoming clear that the post-pandemic workplace has evolved in not-so-surprising new ways. A new wave of “quiet quitting” is in full bloom within the tech and marketing spaces, but quickly spilling over to multiple industries. So, what is defined as ‘quiet quitting?’ some say it’s a new name for an old behavior others say …
Strategic Planning gives you the power to be proactive, rather than reactive. From profit goals, to insights & opportunities, it is imperative to have a roadmap of where your organization wants to end up and how you’re going to get there. Strategic planning helps provide organizations the ability to create one forward-looking vision. That’s why …
Top Blueprint Content In Case You Missed These Our Biggest Wins (Bragging Rights Involved) Our Resource Library To all of our marketing blueprint followers, If you’re reading this, you’re truly on your way to putting an end to ineffective strategies. If you don’t know us well, yet, this is the perfect place to see what we’re …
