Optimizing GTM, Attribution, and RevOps for High-Growth Cybersecurity Orgs
CrowdStrike is setting the standard for cybersecurity and behind the scenes, your marketing and sales operations are expected to scale just as fast, across teams, regions, and tools. The problem? Even with a stacked tech setup and agency support, most organizations still struggle to connect the dots between strategy and revenue.
The Real GTM Problem
Your current agency might’ve built a decent MarTech stack,
but they’re not built to stand up under pressure.
Your current agency (probably)
Your future agency (that's GNW)
They're campaign-driven
We're outcome-obsessed
They make dashboards
We make decisions possible
They stay at the surface
We integrate the full stack: data, process, people, and reporting
If your GTM engine is misfiring, it’s not the tech… it’s how it’s wired.
If We Were Already In The Room, Here's What We Would Do
🎯 RevOps Enablement
Problem: Sales, marketing, and operations often operate in silos. CRM and MAP platforms aren’t in sync.
Solution:
- Align campaign architecture with Salesforce + Marketo
- Clean and structure lifecycle stages for pipeline clarity
- Implement lead-to-revenue models tailored to real buying behavior
📊 Attribution + Executive Reporting
Problem: Reporting that focuses on engagement and MQLs isn’t enough to drive strategic decisions.
Solution:
- Integrate first-, last-, and multi-touch attribution
- Build executive dashboards tied to pipeline and ARR
- Show influence across ABM, paid media, and SDRs
🚀 Campaign Operations
Problem: Campaign execution is fragmented, hard to scale, and overly dependent on individuals.
Solution:
- Standardize campaign processes across regions
- Provide executional support and cloning frameworks
- QA, document, and train your internal team
🤖 AI Enablement
Problem: Your team is experimenting with tools like Copilot or ChatGPT, but there’s no structure or context.
Solution:
- Build prompt libraries trained on CrowdStrike’s GTM process
- Integrate AI workflows into campaign planning and reporting
- Create secure, role-based access to AI tools
🧠 GTM Systems Architecture
Problem: As products and regions grow, so does the complexity and tech debt.
Solution:
- Evaluate and audit how we're treating leads
- Normalize and enrich GTM data
- Document operational playbooks for scale
