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Pardot · Marketing Cloud Next Migration

Salesforce won’t say it out loud.
The signal is unmistakable.

No sunset date for Pardot. The official line is convergence. But Salesforce just set February 1, 2027 to retire the Pardot consultant certification, every net-new AI investment is going into Marketing Cloud Next, and the access is already being provisioned. Read it early or read it late.

Map your path →

What Salesforce is telling you without saying it

Feb 1, 2027

Salesforce retires the Pardot (MCAE) consultant certification, alongside 24 others. A new Marketing Cloud Next certification is expected at Dreamforce.

All new AI

Every net-new investment, Agentforce, decisioning, segment intelligence, goes into Marketing Cloud Next, not Pardot.

Already provisioned

Account Engagement+ is granting you Marketing Cloud Next access today, with Data Cloud as the prerequisite.

Convergence is still a migration.
It just has a friendlier name.

Account Engagement+ lets you reach Marketing Cloud Next features alongside Pardot today. That sounds like relief, but it’s just the on-ramp. Your scoring, Engagement Studio logic, marketing assets, and audiences live in a different architecture than the one Salesforce is building toward. And it relies on Data Cloud as a must-have, not a nice-to-have.

Pardot (today)

→

Data Cloud foundation

→

Marketing Cloud Next

The true cost of doing this reactively

Source: The True Cost of Failed Implementation, our research with Demand Metric across 200+ industry leaders.

~1 in 3

implementations failed or went neutral

68%

of failures hit campaign delays

58%

of successes hit ROI in 6 months

28%

never saw measurable returns

The dividing line was timing and intent. Failed projects spent reactively. Successful ones moved early and on their own terms.
Full Report: True Cost of a Failed Implementation

A data decision before it’s a marketing decision

🗃️

Clean data foundation

Grounded in Data Cloud. Get the model right or agents hallucinate and segments drift.

🛠️

Rebuilt journeys

Engagement Studio logic translated into flow-based automation, not copied.

🤖

Agentforce placed right

Where AI earns its keep, where human judgment leads, where agents don’t belong.

📉

New cost model

Consumption-based credits change how you plan, budget, and adopt.

Why GNW

B2B go-to-market consultancy and certified Salesforce Partner. Most agencies hand you a plan. We architect the system that runs it: readiness assessment, logic translation, native Data Cloud implementation, and the governance that keeps it performing after go-live.

1,150%

conversion lift, one client

Phased

migration by design

Retained

an extension of your team

❝

Vision without execution is a hallucination.

Thomas Edison

Read the signal before the deadline forces your hand.

Let’s pressure-test where you stand and map your path to Marketing Cloud Next on your timeline, not Salesforce’s. Get started today.