The Art of the Possible is Bull 💩
How to get real with MarTech investments
Salespeople love to tout the “art of the possible” but the reality is that it’s simply a pipe dream, a delusion, and yes, bullsh*t most of the time. Instead, if marketing teams focused on the art of the PROBABLE, they’d be far happier AND more successful in the long-term.
Join Raja Walia, CEO at GNW Consulting and Andrea Lechner-Becker, CSO for a rousing discussion about how to set correct expectations around MarTech investments, implementation timeframes and success metrics.
