Marketing Isn't Doing the Work If They Don't 100% Own the 4Ps
But are the 4Ps Dead?
📦 Price. Product. Promotion. Place. Remember those? Yeah, we’re bringing them back—and we’re reclaiming what marketing should have never lost.
Join us for episode 2 of season 3 of Old Fashioned Marketing, Raja Walia and Andrea Lechner-Becker take a stand for the real role of marketing in 2025. It’s not just about leads and landing pages—it’s about owning the full strategy across the Four Ps.
🔥 Inside this episode:
- Why marketers need to stop playing small and start influencing product decisions
- How pricing strategy is a growth lever, not just a finance problem
- Why distribution channels (place!) are a marketing concern in the digital age
- The death of fluffy promotion—and how to make every message count
- The case for marketing’s return to the strategy table
If you’re tired of being boxed into campaigns and content calendars, this one’s for you. It’s time to elevate marketing to where it belongs: at the core of business strategy.
🥃 Grab your drink and pull up a chair. This is Old Fashioned Marketing at its finest.
