• Skip to primary navigation
  • Skip to main content
  • Skip to footer

‪(623) 349-4784

info@gnwconsulting.com

Ready to start your project?
  • Email
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
GNW Consulting LLC | Marketo | Salesforce | Eloqua | Dynamics

GNW Consulting LLC | Marketo | Salesforce | Eloqua | Dynamics

A Data-Driven Marketing Automation Agency

  • Home
  • About Us
  • Services
    • Marketo Consulting Services
    • Eloqua Consulting Services
    • CRM Integration Consulting
    • Strategic Consulting
    • Campaign Design
    • Custom Admin Training
  • Blog
  • Contact Us

Account Based Marketing

September 27, 2018 By GNW Consulting

Give up the wide net and begin targeting accounts in your revenue potential sweet spot. The idea in theory is simple, take a company and treat it like it’s very own market. Address the needs of an organization by connecting with stakeholders within the company and aligning content and campaigns to there needs/wants.

When implemented well, an ABM strategy can help establish account based content marketing, and grow highly collaborative and profitable relationships with key customers by continuously addressing their business and information needs. The ideal solution is a personalized experience for each named account that builds trust with you and your client. For every engagement we focus on

  • Identifying target accounts
  • Aligning marketing activity with account strategies
  • Improving the customer experience
  • Increasing account relevance
  • Establishing key engagement points earlier

When it comes to ABM, it’s important to keep the focus on a customer-centric approach.

Our ABM Process:
  1. Account research and profiling
  2. Account selection
  3. Messaging and propositions
  4. Targeted Content & Campaign Design
  5. Sensitivity analysis

Ready to start your project?

Let's Talk!

Contact Us

Footer

Marketing Operations

  • Marketing Sensitivity Analysis
  • Free Consulting
  • Sales & Marketing Alignment
  • Marketing Operations
  • Demand Generation
  • Account Based Marketing
  • Marketing Attribution
  • Need Vs Want

Services

  • Custom Admin Training
  • Marketo Consulting Services
  • Strategic Consulting
  • Eloqua Consulting Services
  • CRM Consulting
  • Campaign Design

GNW consulting LLC.

No cookie cutter implementations or strategies. Everything is developed and customized to your business needs.

‪(623) 349-4784

info@gnwconsulting.com

70 S. Val Vista Dr.
Ste: A3-452 Gilbert, AZ 85296

  • Email
  • Facebook
  • LinkedIn
  • Phone
  • Twitter

Copyright © 2021 GNW Consulting LLC. All rights reserved. Return to top