Give up the wide net and begin targeting accounts in your revenue potential sweet spot. The idea in theory is simple, take a company and treat it like it’s very own market. Address the needs of an organization by connecting with stakeholders within the company and aligning content and campaigns to there needs/wants.
When implemented well, an ABM strategy can help establish account based content marketing, and grow highly collaborative and profitable relationships with key customers by continuously addressing their business and information needs. The ideal solution is a personalized experience for each named account that builds trust with you and your client. For every engagement we focus on
- Identifying target accounts
- Aligning marketing activity with account strategies
- Improving the customer experience
- Increasing account relevance
- Establishing key engagement points earlier
When it comes to ABM, it’s important to keep the focus on a customer-centric approach.
Our ABM Process:
- Account research and profiling
- Account selection
- Messaging and propositions
- Targeted Content & Campaign Design
- Sensitivity analysis