Kelsey White
Kelsey is a marketing analytics & attribution specialist with an eye for data-driven insights. She excels in leveraging analytics to craft & drive impactful marketing strategies for measurable results.
When it comes to reporting, the CEO is often responsible for answering questions tied to multiple functions, including Marketing, Sales, and Finance. In an...
Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights...
Over the past decade, multi-touch attribution has gone from being viewed as the hottest technology investment for smart marketers to facing abundant scrutiny....