Staying up-to-date and innovative is a great way to continue engaging your prospects and customers on their path to purchase. To understand what makes a good content strategy, you’ve got to consider a few different variables such as competitors, trends and audiences. Our goal is to share a recipe that will help you create a powerful content …
Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content. While there are many ways to create a customer journey, these 6 steps can help you get started on the right path. Now, what exactly makes a customer journey modern? Well, there …
The past year has without a doubt yielded a wide array of growth across tech that’s had a direct impact across various industries. Arguably, that impact has not been felt more by any other group than marketers and digital advertisers. Why is this? Well, the world is turning to screens more than ever. Since the COVID-19 …
Did you know that 80% of all B2B content marketing assets are gated? While gated content is among one of the most popular lead generation tactics, it must be done right. It’s important to strategize around every piece of gated and ungated content on your website to ensure success. We want to share some of our best practices …
