Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content. While there are many ways to create a customer journey, these 6 steps can help you get started on the right path. Now, what exactly makes a customer journey modern? Well, there …
Finding out where your leads came from is one of the most successful ways to measure marketing effectiveness. Not to mention that it’s an integral part of budget allocation. However, what most marketers don’t realize is that it can be an extremely cumbersome task for many organizations. To put it plainly, multi-touch marketing attribution should …
5 Reasons You’re Not Attributing Your Leads Efficiently Read More »
