How are you preparing for the future of digital within your business decisions? Do you react to existing customer insights and data? Do you monitor and embrace trends? When future-proofing your digital marketing strategy and business operations, there are a few different routes you can take. We’re sharing some of the most popular methods to …
Finding out where your leads came from is one of the most successful ways to measure marketing effectiveness. Not to mention that it’s an integral part of budget allocation. However, what most marketers don’t realize is that it can be an extremely cumbersome task for many organizations. To put it plainly, multi-touch marketing attribution should …
5 Reasons You’re Not Attributing Your Leads Efficiently Read More »
It may be overwhelming for many companies, but lead management is one of the most important steps in the sales process. Before your lead can ever turn into a customer, you’ve got to ensure that you’re developing a frictionless experience from start to finish. Lead management is defined as the process where a lead is acquired, evaluated, …
Nobody could have predicted all of the changes coming in 2020, but now that it’s all said and done, it’s time to look back. The consumer behavior landscape has changed dramatically, crushing trends we’ve all predicted in years prior and sky-rocketing the steady growth we had been experiencing. Marketing has without a doubt evolved in the …
Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion by 2023, you’ve got to have your sights set on increasing your overall marketing technology budget over the next two years. If you’ve yet to dive into the world of marketing automation, that’s the first step. Look at …
Just about all of us know someone who has purchased the latest smartphone and uses it only for phone calls, texting, GPS and checking the weather. Or invested in a high-powered computer to word process and browse the internet. Today’s fast-paced technology often outpaces the average person’s need or ability to use it. The same …
Gone are the days where marketing involved a few pretty brochures and a trade show booth. In today’s environment of ultra-competitive companies, marketing automation tools, and more demanding customers, the top players must have a keen sense of what prospects are thinking, where they are browsing, and how they make buying decisions. Software solutions, automation …
Use Your Lead Lifecycle to Better Engage Prospects When we talk about lead lifecycle, we want to understand the key stages or moments when we can leverage tools like marketing automation and CRM to engage our prospects. Companies have traditionally defined a lead lifecycle model in stages. In the past, businesses have simply identified and …
Use Lead Scoring to Refine Timing of Sales and Marketing Outreach Timing is a critical factor when it comes to identifying qualified leads and nurturing these leads successfully through the buying cycle. You don’t want to overwhelm customers or scare prospects away by coming on too strong or too early, so you need ways of …
Differentiating Between Need vs. Want In this digital age, we are often drawn into new trends and the “next” technology that’s going to boost our business up a level. It’s easy to forget in the rush of our desire to stay ahead of the curve or “evolve” some aspect of the business, that we need …
