The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential clients and identifying areas where customer experience could be improved or even created. While it isn’t an intuitive process, it is essential to place yourself in the shoes of your existing customers. What …
Customer trust has never been more important for marketers to set as a goal. While companies focus on revenue drivers, building brand loyalty is important for long-term strategic marketing. It is essential for the longevity of any business. Holistic marketing strategies put customer satisfaction at the center and while attaining customer happiness can sound like …
Did you know that 80% of all B2B content marketing assets are gated? While gated content is among one of the most popular lead generation tactics, it must be done right. It’s important to strategize around every piece of gated and ungated content on your website to ensure success. We want to share some of our best practices …
Are you curious about the many ways COVID-19 has impacted the marketing industry? Now that businesses have closed the books on Q2, companies can see a complete picture of how B2B and B2C marketing has evolved since the pandemic started. We see a range of new challenges arising, but it is critical to take a …
Overcoming Common Marketing Challenges in the Age of COVID Read More »
