How are you preparing for the future of digital within your business decisions? Do you react to existing customer insights and data? Do you monitor and embrace trends? When future-proofing your digital marketing strategy and business operations, there are a few different routes you can take. We’re sharing some of the most popular methods to …
Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content. While there are many ways to create a customer journey, these 6 steps can help you get started on the right path. Now, what exactly makes a customer journey modern? Well, there …
Nobody could have predicted all of the changes coming in 2020, but now that it’s all said and done, it’s time to look back. The consumer behavior landscape has changed dramatically, crushing trends we’ve all predicted in years prior and sky-rocketing the steady growth we had been experiencing. Marketing has without a doubt evolved in the …
Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion by 2023, you’ve got to have your sights set on increasing your overall marketing technology budget over the next two years. If you’ve yet to dive into the world of marketing automation, that’s the first step. Look at …
The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential clients and identifying areas where customer experience could be improved or even created. While it isn’t an intuitive process, it is essential to place yourself in the shoes of your existing customers. What …
The COVID-19 pandemic has transformed the way marketers share content and undoubtedly the way we meet with others. It has left companies scrambling to cancel events or rethink their field marketing efforts. While we won’t be going to a tradeshow or conference anytime soon, that doesn’t mean you have to toss all the time spent …
Make Your Home Work Although the number of people working from home has been on the rise for the last several years, the corona virus epidemic has accelerated this phenomenon to unprecedented levels during the last few weeks. If you have started to work from home, here are some strategies to help you do so …
Just about all of us know someone who has purchased the latest smartphone and uses it only for phone calls, texting, GPS and checking the weather. Or invested in a high-powered computer to word process and browse the internet. Today’s fast-paced technology often outpaces the average person’s need or ability to use it. The same …
Gone are the days where marketing involved a few pretty brochures and a trade show booth. In today’s environment of ultra-competitive companies, marketing automation tools, and more demanding customers, the top players must have a keen sense of what prospects are thinking, where they are browsing, and how they make buying decisions. Software solutions, automation …
Use Your Lead Lifecycle to Better Engage Prospects When we talk about lead lifecycle, we want to understand the key stages or moments when we can leverage tools like marketing automation and CRM to engage our prospects. Companies have traditionally defined a lead lifecycle model in stages. In the past, businesses have simply identified and …
