Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time, effort and most importantly content.
2020: A Marketing Year in Review
Nobody could have predicted all of the changes coming in 2020, but now that it's all said and done, it’s time to look back. The consumer behavior
6 Marketing Automation Trends to Follow in 2021
Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion by 2023, you’ve got to have your sights set
Six Ways to Map Out Your Customer Journey
The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential
Your Blueprint to Virtual Event Marketing
The COVID-19 pandemic has transformed the way marketers share content and undoubtedly the way we meet with others. It has left companies scrambling to
Five Tips For Working From Home
Make Your Home Work Although the number of people working from home has been on the rise for the last several years, the corona virus epidemic has
Maximize Your Martech Investment
Just about all of us know someone who has purchased the latest smartphone and uses it only for phone calls, texting, GPS and checking the weather. Or
Optimizing Your Martech Stack
Gone are the days where marketing involved a few pretty brochures and a trade show booth. In today’s environment of ultra-competitive companies,
Lead Lifecycle
Use Your Lead Lifecycle to Better Engage Prospects When we talk about lead lifecycle, we want to understand the key stages or moments when we can