The customer journey map can often glean the most valuable insights when it comes to understanding the common points of friction faced by potential clients and identifying areas where customer experience could be improved or even created. While it isn’t an intuitive process, it is essential to place yourself in the shoes of your existing customers. What …
The COVID-19 pandemic has transformed the way marketers share content and undoubtedly the way we meet with others. It has left companies scrambling to cancel events or rethink their field marketing efforts. While we won’t be going to a tradeshow or conference anytime soon, that doesn’t mean you have to toss all the time spent …
Make Your Home Work Although the number of people working from home has been on the rise for the last several years, the corona virus epidemic has accelerated this phenomenon to unprecedented levels during the last few weeks. If you have started to work from home, here are some strategies to help you do so …
Just about all of us know someone who has purchased the latest smartphone and uses it only for phone calls, texting, GPS and checking the weather. Or invested in a high-powered computer to word process and browse the internet. Today’s fast-paced technology often outpaces the average person’s need or ability to use it. The same …
Gone are the days where marketing involved a few pretty brochures and a trade show booth. In today’s environment of ultra-competitive companies, marketing automation tools, and more demanding customers, the top players must have a keen sense of what prospects are thinking, where they are browsing, and how they make buying decisions. Software solutions, automation …
Use Your Lead Lifecycle to Better Engage Prospects When we talk about lead lifecycle, we want to understand the key stages or moments when we can leverage tools like marketing automation and CRM to engage our prospects. Companies have traditionally defined a lead lifecycle model in stages. In the past, businesses have simply identified and …
Use Lead Scoring to Refine Timing of Sales and Marketing Outreach Timing is a critical factor when it comes to identifying qualified leads and nurturing these leads successfully through the buying cycle. You don’t want to overwhelm customers or scare prospects away by coming on too strong or too early, so you need ways of …
Differentiating Between Need vs. Want In this digital age, we are often drawn into new trends and the “next” technology that’s going to boost our business up a level. It’s easy to forget in the rush of our desire to stay ahead of the curve or “evolve” some aspect of the business, that we need …
