Just about all of us know someone who has purchased the latest smartphone and uses it only for phone calls, texting, GPS and checking the weather. Or invested in a high-powered computer to word process and browse the internet. Today’s fast-paced technology often outpaces the average person’s need or ability to use it. The same …
Gone are the days where marketing involved a few pretty brochures and a trade show booth. In today’s environment of ultra-competitive companies, marketing automation tools, and more demanding customers, the top players must have a keen sense of what prospects are thinking, where they are browsing, and how they make buying decisions. Software solutions, automation …
Use Your Lead Lifecycle to Better Engage Prospects When we talk about lead lifecycle, we want to understand the key stages or moments when we can leverage tools like marketing automation and CRM to engage our prospects. Companies have traditionally defined a lead lifecycle model in stages. In the past, businesses have simply identified and …
Use Lead Scoring to Refine Timing of Sales and Marketing Outreach Timing is a critical factor when it comes to identifying qualified leads and nurturing these leads successfully through the buying cycle. You don’t want to overwhelm customers or scare prospects away by coming on too strong or too early, so you need ways of …
Differentiating Between Need vs. Want In this digital age, we are often drawn into new trends and the “next” technology that’s going to boost our business up a level. It’s easy to forget in the rush of our desire to stay ahead of the curve or “evolve” some aspect of the business, that we need …
