How to Read Google Analytics Data to
Understand GEO Performance

Somewhere in your GA4 account right now, visitors who arrived via ChatGPT or Perplexity are sitting in a bucket labeled “Unassigned” or “Organic Search” – right next to people who typed your URL from memory. Same label, completely different story.

Most teams don’t find out until they go looking on purpose.

On September 30 at 9:00 am PST/12:00 pm EST we’re kicking off our GEO Reporting Fundamentals – a free, four-part series on how to actually read the data behind your AI visibility. First up:

Session 1: How to Read Google Analytics Data to Understand GEO Performance

30 minutes, no fluff. You’ll learn:

  • Where AI-referred visitors show up in GA4
  • How to build an Explorer report that separates real AI traffic from everything else
  • The numbers we check for every client, every Monday
  • How to spot – and filter out – bot traffic before it skews your data

This is just session one. Save the dates for the rest of the series:

  • Session 2: How to Read Google Search Console Data to Understand GEO Performance – Wed, October 28 at 12:00 pm EST
  • Session 3: How to Read Bing Data to Understand GEO Performance – Wed, November 18 at 12:00 pm EST
  • Session 4: Prompt and Citation Data Analysis to Understand GEO Performance – Wed, December 16 at 12:00 pm EST

This webinar is free. Our full research report is free and ungated. The competitive audit… well, used to be free, but then too many people requested it and now we have to charge for it. We’ve made most of the package freely available because GEO is the one marketing discipline where getting the information into the right hands matters more than gating it.

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