GNW Helps Bancroft Transform MarTech to Better Help the Community it Serves
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100%
Digital-First Fundraising reaching 100% of its fundraising campaign goals
15%
Increased overall campaign engagement by 15%
Campaigns
Launch of nurture campaigns to segmented audiences
Systems
Re-architected Marketo instance and components of Salesforce.com
Using MarTech to Make a Difference
When GNW began working with Carla Wertz, Bancroft’s Director of Creative & Digital Services, it was immediately apparent that she and the organization used their tech tools in unique and meaningful ways. While Bancroft performed some of the same tasks that others do on a functional level, theirs was fueled by a drive to make a difference – not a profit.
The Challenge:
Filling In an Internal Gap
Bancroft views database marketing as a vehicle to connect families with access to care, cultivate stewardship and donations, and drive candidates to join the Bancroft team in providing quality care. GNW helped Bancroft to transform its use of MarTech to better reflect the people they serve and the mission they’re accomplishing.
The team at GNW allowed our team to focus on creative and messaging while they focus on the technical details and provide the Marketo expertise that we just don’t have in-house.
Carla Wertz
Director of Marketing at Bancroft
The Solution:
Restructuring Their MarTech Stack to Better Serve Their Community's Needs
GNW zeroed in on Bancroft’s highest needs and got to work. From new program templates to building new smart lists and executing campaigns, GNW quickly became an extension of the Bancroft Marketing team. GNW’s expertise in Marketo best practices allowed the Bancroft team to focus on building deeper connections with its audiences through segmented event programs and nurture campaigns.
We’ve also had access to their SalesForce expert to chat with our IT team on opportunities to increase data integrity. We would not be operating at the level we are without their support!
Carla Wertz
Director of Marketing at Bancroft
Improved Marketing Operations and Increased Productivity
Bancroft’s team was also using Salesforce, in conjunction with Marketo, so GNW helped to re-architect the connection between both MarTech solutions with a focus on marketing operations efficiency. With their already robust database of community members, donors, employees, and candidates, GNW brought insight and structure to their data integrity efforts.
The Results:
Deepened Connections with Community
In just one year, GNW was able to help Bancroft increase email engagement by 15%. With a strong partnership in place, Bancroft and GNW are exploring new ways to make the most of their MarTech, including dynamic chat, attribution modeling, and lead scoring to continue to deepen the connections with the communities they serve.
15%
Increase In Engagement
100%
Of Fundraising Goal Met
Award Winning
Earned Heathcare Ad Award
