GNW Helps Bancroft Transform MarTech to Better Help the Community it Serves
Digital-First Fundraising reaching 100% of its fundraising campaign goals
Increased overall campaign engagement by 15%
Launch of nurture campaigns to segmented audiences
Re-architected Marketo instance and components of Salesforce.com
Using MarTech to Make a Difference
Filling In an Internal Gap
Bancroft views database marketing as a vehicle to connect families with access to care, cultivate stewardship and donations, and drive candidates to join the Bancroft team in providing quality care. GNW helped Bancroft to transform its use of MarTech to better reflect the people they serve and the mission they’re accomplishing.
Restructuring Their MarTech Stack to Better Serve Their Community's Needs
GNW zeroed in on Bancroft’s highest needs and got to work. From new program templates to building new smart lists and executing campaigns, GNW quickly became an extension of the Bancroft Marketing team. GNW’s expertise in Marketo best practices allowed the Bancroft team to focus on building deeper connections with its audiences through segmented event programs and nurture campaigns.
Improved Marketing Operations and Increased Productivity
Deepened Connections with Community
Increase In Engagement
Of Fundraising Goal Met
Earned Heathcare Ad Award