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About Us

About GNW Consulting
How we use technology and experience to optimize marketing.

Our Team & Leadership
Our team has hands-on experience across marketing automation platforms and CRM solutions.

Case Studies
See how we've helped customers use MarTech to drive tangible, data-backed results.

How We Work
Say goodbye to ambiguous invoices and surprise expenses.

GNW RevOps Framework
How Marketing Operations impacts an organization and the benefits it provides.

Readiness Check
An assessment that allows you to more effectively align marketing initiatives.
Capabilities

Packages & Offerings

Marketing Operations as a Service
We provide an all-inclusive range of Marketing Operation Services that is technology agnostic.

MarTech Implementation
We can minimize implementation roadblocks, reduce the learning curve, and optimize your MarTech platform for better results.

MarTech Stack Refresh
Optimize your MarTech Stack with the careful planning and execution of our experienced team.

Revenue Analytics & Attribution
Remove the noise and confusion to hit your reporting goals and key performance indicators.

System Audits
Dig deep and uncover potential improvements within your existing platforms with a comprehensive audit.

Supported Technology

Adobe Experience Cloud
As a certified Adobe Partner, our marketing operations-focused agency brings expertise and collaborates seamlessly for outstanding results.

Adobe Marketo Engage
Craft comprehensive marketing strategies and fine-tune campaigns for optimal performance and ROI.

Adobe Marketo Measure (Bizible)
Utilize Marketo Measure to leverage intelligent marketing tools that help you measure data and plan for revenue properly.

HubSpot Marketing Hub
As a HubSpot partner, we’re here to help with all parts of HubSpot Marketing Hub.

Salesforce Ecosystem
As a certified Salesforce Partner, our team can help optimize the support implementation and management of Salesforce products.
RevOps Strategy

Revenue Strategy
Optimize revenue streams, enhance profitability, and drive long-term financial success.

Customer Journey
Map out the various touchpoints and interactions that customers have with your brand.

Campaign Strategy
Ensure efficient campaign execution and continuous improvement.

Account-Based Marketing
Identify key target accounts and align with overall marketing and sales strategies.

A.I. Marketing Strategy
Integrate AI efficiency into your Marketing Operations strategies

Revenue Analytics
Remove the noise to hit your reporting goals and key performance indicators.

Our Team

GNW Consulting is a Marketing Operations Agency

Our team has hands-on experience across marketing automation platforms and CRM solutions.

We’ve encountered unique scenarios and developed solutions that have provided us with a set of problem-solving skills that are second to none. We are proud to have truly adopted technology and become agnostic across the digital space, which is a skill set we value.

Problems We Love to Solve

Our Leadership Team

CEO/Founder

Raja Walia

Raja is recognized as a focus-driven leader who has delivered the perfect balance of strategy and execution for marketing operations professionals ranging from small to Fortune 500 businesses for over 20 years.

Chief Strategy Officer

Andrea Lechner-Becker

Hard problems are Andrea’s favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be solutioned.

Vice President of Operations

Akande Davis

Akande loves to drive real results for challenging problems. With a background in digital marketing and marketing operations, he loves bringing creative solutions to complex strategies.

Director of Marketing Operations

Michelle May

Michelle has over 15 years of experience leading teams and helping organizations in multiple industries solve complex challenges to improve marketing operations performance and drive revenue growth.

Director of Revenue Analytics

Kelsey White

Kelsey is a passionate marketing analytics and attribution specialist with a keen eye for data-driven insights, Kelsey excels in leveraging analytics to craft and drive impactful marketing strategies that deliver measurable results.

Director of
Salesforce Marketing Cloud Operations

Devin Gisonno

Devin’s focus is on driving customer engagement, personalization, and revenue growth. She’s passionate about using technology to elevate customer experiences.

Expert Consultants

Sr. Revenue Analytics Engineer

Adam Berlin

Sr. Project Manager

Nishu Badwal

Lead Solutions Architect

David Talalayevsky

Sr. Marketing Ops Consultant

Ryan Rafie

Sr. Marketing Ops Consultant

Emily Hood

Sr. Marketing Ops Consultant

Victoria Escala

Sr. Marketing Ops Consultant

Emily Reyes

Sr. Marketing Ops Consultant

Christian Iloreta

Marketing Ops Consultant

Junior Smith

Marketing Ops Consultant

Marc Vanparla

Web & Graphic Designer

Misty Canfield