The Lion's Den
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Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.
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- Guide, AI
How the Adobe Marketo Engage MCP server works, what it can and can't do, security details, cost, setup steps, and who should use it...
- B2B marketing scorecard
What should a B2B marketing scorecard measure in 2026? Six categories: coverage, pipeline, velocity, spend, AI visibility, and data trust....
- Salesforce Marketing Cloud Data Extensions
Use SFMC data extensions for targeted campaigns: segment by behavior, activate with Dynamic Content, automate imports, and keep data clean for better personalization....
- Revenue Operations, Adobe
Not sure if you need Adobe Journey Optimizer B2B Edition? Learn the buying group and Real-Time CDP signals that determine if it's the right...