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Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.
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- BDR vs SDR
Understand the operational differences between Business Development Representatives (BDR) and Sales Development Representatives (SDR) to optimize your B2B sales development motion....
- AI, GEO, Generative Engine Optimization, aeo, generative discovery, generative discovery ROI
Learn how B2B teams can optimize for Generative Engine Optimization (GEO) by focusing on technical crawler access, structured on-site content, and off-site citations....
- AI
96% of CMOs claim they've gone AI-first. Only 8% actually have, per BCG's 2026 CMO survey. Here's the real difference, and how to get...
- RevOps, Revenue Operations
What's the difference between RevOps, Sales Ops, and Marketing Ops? RevOps owns the handoffs between them and the metrics no single team owns alone...