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Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.
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- AI
96% of CMOs claim they've gone AI-first. Only 8% actually have, per BCG's 2026 CMO survey. Here's the real difference, and how to get...
- RevOps, Revenue Operations
What's the difference between RevOps, Sales Ops, and Marketing Ops? RevOps owns the handoffs between them and the metrics no single team owns alone...
- Webinar
In this on-demand webinar, we cover our latest research on GEO in B2B marketing teams, including ongoing research on GEO/AEO jobs and salary bands....
- GEO, Generative Engine Optimization
92% of B2B organizations invest in GEO but only 44% are operationalizing it. Here's what the data from 225 marketing leaders reveals and the...