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Signal & Stakes is a podcast about the technology and business decisions senior executives make and the consequences that follow. Hosted under GNW Consulting, the show surfaces real decisions made by CMOs, CROs, CIOs, and senior leaders in marketing, revenue operations, and technology, examining the signals they caught, the ones they missed, and what was at stake either way.
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- marketing attribution, AI search, GEO and AEO, AI visibility, identity resolution, B2B buyer journey
Andrea Lechner-Becker joins Deconstructing Data to explain why perfect attribution was never the goal and how AI search is changing B2B measurement....
- GEO, Generative Engine Optimization, aeo, generative discovery, generative discovery ROI
AEO tools like Semrush AIO and Adobe Brand Visibility make AI search visibility trackable, but they can't tell you why rankings shift or what...
- GEO, Generative Engine Optimization, aeo, generative discovery, generative discovery ROI
AEO tools like Semrush AIO and Adobe Brand Visibility make AI search visibility trackable, but they can't tell you why rankings shift or what...
- Marketo Engage, RevOps, Adobe
The right Marketo Engage migration agency for a mid-market B2B organization has three things: proven Salesforce delivery experience, especially when the two systems are...