Marketing Operations Expertise Without Limits
Marketing Operations (MOps) is the backbone of a company’s marketing efforts, ensuring efficiency, alignment, and scalability. It encompasses the processes, technology, and data that drive marketing activities, from planning and execution to analysis and optimization.
By streamlining workflows, integrating systems, and harnessing data insights, we empower teams to maximize their impact and drive business growth.
Strategic Marketing:
Driving Revenue, Proving Value
With the impact on marketing budgets, resourcing marketers have to adopt strategic approaches to effectively address this demand. We have to be able to align marketing objectives with:
- Contribution to revenue generation
- Implementation of attribution and influence models
- Focus on revenue metrics, not vanity metrics
- Better collaboration with sales
- Investment in Data & Analytics
Marketers can demonstrate the direct impact of their efforts on revenue generation and prove the value of marketing as a strategic driver of business success.
GNW Revenue Operations Framework
The framework is designed to visually demonstrate the impact that marketing operations have across each of the key departments responsible for making a company profitable. It outlines what marketing operations directly control, what they indirectly affect, and how they support customers and products.
We also walk through how this impacts the macro environment of a company’s go-to-market strategy, as well as the investors or trends occurring outside of MOps’ control.
Marketing budgets are taking a hard hit. It’s worth noting that cuts to marketing budgets can have long-term consequences, including loss of market share, weakened brand perception, and reduced customer engagement. So, it’s equally important for companies to carefully evaluate the potential impact of budget reductions on their overall business performance and strategic objectives.
This is where the framework helps to outline what the impact potentially could be by addressing the macro and micro factors that contribute to a company’s overall success.
Truly Tech-Agnostic
With thousands of technologies hitting the market each year, the importance of being tech-agnostic cannot be overstated.
As avid tech enthusiasts, we’ve explored every platform with enthusiasm, never backing down from a challenge. Our dedication to keeping pace with emerging innovations ensures we’re always ahead of the curve.
Revenue Operations Solutions
Don't Take Our Word For It
"Responsive and easy to work with"
GNW Consulting came highly recommended from my network. Raj and his team were responsive and easy to work with. They helped me get set up with some new Marketo templates and delivered faster than originally promised. I am already looking for more reasons to work with them.
Nikki KrissPrePass
"Boosted conversion by 1,150%"
Our Marketing Operations were very cumbersome and messy… There were a lot of inherited processes that we had to audit and then flip to ensure we could find all of the errors across data inconsistencies and to increase our target audience. Now we can determine what the customer is interested in in a shorter amount of time versus a 12-month sales cycle. That’s HUGE in our industry.
Christie KoesterDirector of Marketing & Communications
John Henry Foster
"Set me up for success"
When I started my new role as lifecycle manager, GNW Consulting, gave me a wealth of knowledge, documents, and data to set me up for success. GNW also provided me with helpful feedback and encouragement to think creatively, and those lessons stay with me today. I'm glad I trusted GNW.
Jasmine JonesLifecycle Manager
Greenwood
"Tackle complex projects with ease"
Our partners at GNW regularly help us tackle complex data projects, involving both our marketing automation platform and our CRM, with ease. It has allowed us to simplify our business processes, increase efficiencies, and develop sophisticated nurture campaigns that were once thought to be out of reach. They are tried and true experts that I’d recommend time and time again.
Lizzy BoyleAlliant University
"Quick to respond"
Working with GNW for our Marketo implementation was amazing. Raja and his team are quick to respond to any questions. Their expertise in setting up everything from newsletter sign-ups to templates to governance made the experience much easier for our Marketing team. Their understanding of Salesforce CRM integration was vital to our success. The implementation went so well that we now have them on retainer!
Karen MackenzieSan Francisco Jewish Federation
"Exeptional Marketing Operations knowledge"
What sets GNW's staff apart is their exceptional Marketing Operations Knowledge, which was evident in their strategic approach to our various projects. The team’s expertise in all aspects of Marketo and Salesforce not only met but exceeded my expectations. I highly recommend GNW Consulting for its top-notch service and skilled professionals.
Andy MenefeePlan Member
"Increasing our bottom line"
GNW Consulting’s extensive knowledge and support for Marketo, Salesforce and many other platforms is invaluable to our daily operations. With their guidance, we have developed best practices to leverage marketing automation to increase efficiencies and increase our bottom line. I have and will continue to recommend them throughout my network.
Michelle SummersStrategic Marketing Manager
UCI Division of Continuing Education
"They focus on the technical details"
Victoria and the team at GNW allow our team to focus on creative and messaging while they focus on the technical details and provide the Marketo expertise that we just don't have in-house. We've also had access to their SalesForce expert to chat with our IT team on opportunities to increase data integrity. We would not be operating at the level we are without their support!
Carla WertzDirector of Marketing
Bancroft
An invaluable partner"
GNW has been wonderful to work with. In a situation where we had to get our marketing automation up and running quickly, GNW was by our side every step of the way, providing guidance and jumping in wherever we needed them, adapting to whatever curve balls were thrown. They were an invaluable partner in a successful system launch and continue to be an excellent sounding board when we have questions.
Keller B.Marketing Manager
CEM Corporation
"An extension of our marketing team"
We've had a great time evolving with GNW. They are an extension of our Lakeside marketing team. They're fun, they're trustworthy, they're consistent and they've got a huge amount of knowledge that they willingly share and help us to grow.
Jessie DufordMarketing Manager
Lakeside Manufacturing
"Experts on staff to help"
Working with GNW has been a great experience for our entire team. They’re able to simultaneously manage a number of our projects across different technology and platforms - and anytime we need support for something new they have an expert on staff who can help! Between their stellar service, incredibly talented team, and breadth of capabilities, GNW is the renaissance partner you want on your team.
Nikki FreemanNewfront
Revenue Ops Resources
Access Revenue Operations insights with compelling case studies, informative articles, and expert guides.
