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Adobe CX Enterprise

As a certified Adobe Partner, our expertise covers the entire Adobe CX Enterprise Suite (formerly Adobe Experience Cloud). 

Adobe Solution Partner Silver

Clients We've Helped:

The GNW Orchestration Framework

Most agencies hand you a plan.
We architect the system that runs it.

Every company says the customer comes first. Most technology investments tell a different story. GNW builds the operating system that closes that gap, connecting your data, engagement, lifecycle, insight, and revenue around the one thing that actually drives growth: your customer.

Data Foundation

Your customer is already telling you something. We help you hear it.
GNW operationalizes your data layer, unifying CDP, CRM, and product signals into profiles that your teams and your platforms can actually use. This isn't data hygiene. It's aligning what you know about a customer to every decision made across the ecosystem.

Lifecycle Architecture

Campaigns get planned. Journeys need to be operated.
We map the full arc of your customer relationship and build it into stages your business can operate. Each stage has a defined structure, clear ownership, and measurable outcomes. These are human-led conversations grounded in business goals. AI has no place here, yet.

AI Placement

AI creates leverage when it's placed correctly. We know where that is.
We tell you where AI and agents will actually help and where they won't. Not every layer benefits from automation. We find the right insertion points and connect them to your existing infrastructure where it makes sense, not where the technology is loudest.

Journey Orchestration

Campaigns reach people. We help create the movement that drives them forward.
We design and build the journeys that connect your customer touchpoints into one continuous experience. The architecture, logic, and sequencing map to how your customers actually behave. Where AI alleviates the day to day, we build it in. Where it doesn't, we don't.

Performance Intelligence

Most reporting tells you what happened. We help you decide what comes next.
We build the reporting and analytics layer that shows what's working across your customer journey. We design AI models that surface the signals that matter most and turn data into decisions your business can act on, not just review.
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Vision without execution is a hallucination.

Thomas Edison

Adobe Marketo Engage

Marketo Engage remains the marketing automation backbone for most enterprise B2B organizations running on Adobe. Years of scoring logic, nurture programs, and CRM integration are in production and delivering. GNW keeps Marketo performing at enterprise scale, from instance hygiene and program architecture to CRM sync health and revenue reporting that holds up in a CRO review.

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Build Effective Campaigns with Data-Driven Strategies

Instance Assessment

Audit of campaign logic, scoring models, engagement programs, smart lists, and CRM sync health. The picture of what is actually running, what is delivering, and what is quietly eroding performance.

Full Marketo implementations and redeployments aligned to new business goals. Scoring model design, nurture architecture, program governance, and operational structure built to scale with the business.

Translation of legacy marketing automation instances, program logic, and historical data into Marketo. We plan around the logic you need to preserve, not just the assets that need to move.

Salesforce and Dynamics sync health, custom field mapping, lead lifecycle design, and duplicate management. The seam where most Marketo instances quietly lose performance over years.

Program performance, channel attribution, and revenue cycle modeling. Custom reports tied to the metrics your sales and finance teams actually use, not the defaults Marketo ships with.

Ongoing campaign build, QA, program monitoring, and team enablement. Practitioner support running the platform alongside your team.

Adobe Real-Time CDP

Real-Time CDP is the profile layer every Adobe platform runs against. It grounds AJO personalization, feeds CX Analytics, and will shortly ground Brand Concierge and the agentic decisioning layer. If RTCDP is thin, every downstream platform underperforms silently. GNW treats RTCDP as infrastructure for the whole ecosystem, not as a marketing activation tool.

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Make Decisions in Real-Time

Readiness and Strategy

Source system review, identity fragmentation mapping, and use case prioritization across marketing, engagement, and analytics. A defensible roadmap for data governance, activation, and agent grounding.

The merge policy is the single most consequential decision in RTCDP. We configure identity graphs, stitching logic, and merge hierarchies with downstream use cases in view.

Data ingestion, schema design in XDM, audience construction, and activation destinations across Adobe Clouds and external platforms. Architected against the use cases that matter, not built as a data repository.

Unified profiles that hold up across the marketing funnel, whether the use case is account-based, lead-based, or consumer-direct. RTCDP does both, but only when configured deliberately.

Consent management, data minimization, PII protection, and cross-region compliance. Cookieless identity strategy built for where privacy regulation is heading, not where it is today.

Ongoing profile quality monitoring, data source rationalization, identity resolution tuning, and activation refinement. The profile that was accurate in January is not the profile you have in July.

Adobe Marketo Measure

Marketo Measure remains the attribution tool many B2B organizations have in production. With Adobe’s attribution roadmap shifting into CX Analytics, Measure is increasingly a legacy capability to operate well, not a platform to expand. GNW supports Measure honestly, keeping it performing while helping you plan the transition when the timing is right.

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We'll Help You Leverage Your Data

Measure Implementation

Attribution setup across marketing channels, CRM sync configuration with Salesforce or Dynamics, and UTM strategy validation. Fill the attribution gaps before they show up in a board review.

Bizible data retention limits mean most instances need a reset every two years. Channel mapping, UTM strategy, CRM campaign types, and historical data review to keep the attribution picture honest.

Model selection, weighting logic, and alignment with the revenue questions finance and sales actually ask. Attribution that holds up under scrutiny, not defaults that generate plausible numbers.

The benefit of having a product like Marketo Measure lies in the data you collect. All of this data is also available in your CRM which allows us to create reports leveraging CRM data and cross-object reporting. We can help create custom reports and dashboards that are tailored to your business objectives.
Training is essential to make changes and adapt Marketo Measure (Bizible) to your growing business goals. We are always expanding and/or redefining our goals, and with our fundamental training, your team will know how to make adjustments on the fly.
Training is essential to make changes and adapt Marketo Measure (Bizible) to your growing business goals. We are always expanding and/or redefining our goals, and with our fundamental training, your team will know how to make adjustments on the fly.

Adobe Journey Optimizer, B2B & B2C

AJO is now the lifecycle orchestration center of the Adobe stack. With AJO Loyalty entering as a new category, the Intelligent Challenger Builder, and AI model monitoring embedded in decisioning, AJO is absorbing capabilities that used to live across Marketo, campaign management, and loyalty platforms. GNW orchestrates AJO as the engagement layer across B2C and B2B, with clear calls on where AI belongs and where human judgment leads.

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Plan and Optimize End-to-End Customer Journeys

Journey Strategy and Architecture

Lifecycle mapping, journey sequencing, and decisioning logic designed around how customers actually behave. Built on our Lifecycle Architecture framework node, not on AJO feature availability.

 Full implementation across B2B and B2C editions, integrated with Real-Time CDP profiles and CX Analytics measurement. Cross-channel journey orchestration including email, push, SMS, and in-app.

Loyalty program design and implementation using the Intelligent Challenger Builder and gamified program capabilities. A new category in Adobe’s stack, approached as lifecycle orchestration rather than a bolt-on rewards system.

Configuration of intelligent decisioning with governance, model monitoring, and human-in-the-loop gates. Built on our AI Placement framework node. Not every decision should be autonomous.

Translation of Marketo engagement programs, nurture campaigns, and scoring logic into AJO journeys. Sequenced migrations that preserve what works and rebuild what needs to change.

Ongoing journey optimization, decisioning refinement, Loyalty program iteration, and team enablement. AJO performs when it is actively operated, not when it is left to run.

Adobe CX Analytics (formerly CJA)

CX Analytics is no longer a reporting tool. With Data Mirror, the Data Insights Agent, and AI model monitoring inside AJO decisioning, it is now the explanation layer for every agent decision in the Adobe stack. If you cannot explain why the agent did what it did, you cannot govern it. GNW builds the analytics foundation that makes agentic marketing defensible.

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Customer Journey Analytics (CJA)

Optimizing CX Analytics

Analytics Assessment

Review of existing CJA implementations, data models, and dashboards. Most orgs have CJA running but cannot articulate its value. We map what exists, what is used, and what needs to change.

Person-based cross-channel analysis models built on Adobe Experience Platform. Focused, scalable schemas that prioritize clarity and long-term adoption over legacy report replication.

CX Analytics configured as the explanation layer for AJO decisioning agents. Model monitoring, decision traces, and audit frameworks that make agent behavior legible to the business.

Configuration of the Data Insights Agent with Copilot for LLM conversation insights, root cause analysis, and Proactive Insights. The shift from dashboards to analytical conversation.

Cross-channel behavior analysis that answers how journeys actually unfold, where they stall, and which sequences precede meaningful outcomes. Not channel performance reports dressed up as insights.

Model retraining, data source expansion, and adoption enablement. Analytics is only valuable when the business trusts it and uses it. We operate the capability alongside your team.

Ready to optimize your marketing efforts with Adobe CX Enterprise?

Contact us today to learn more about how our services can empower your marketing and help you achieve your business goals.