Raja Walia
Raja is recognized as a focus-driven leader who has delivered the perfect balance of strategy and execution for marketing operations professionals ranging from small to Fortune 500 businesses for over 20 years.
Use SFMC data extensions for targeted campaigns: segment by behavior, activate with Dynamic Content, automate imports, and keep data clean for better personalization....
Not sure if you need Adobe Journey Optimizer B2B Edition? Learn the buying group and Real-Time CDP signals that determine if it's the right...
What ABM is, how AI changed it, and the five-step strategy. Build your ICP from closed-won data, not the logos you wish were on...
Nobody votes against AI. They vote against a number they can't check. Why maturity scores fail in budget meetings, and the three numbers a...
Marketo offers a range of tools to help marketing teams capture more precise data, personalize campaigns, and improve reporting accuracy. Program Member Custom Fields...
Learn why operational investments like data integrity and process velocity are leading indicators of growth, even before they show immediate financial ROI....
In 2026, the Marketo–Salesforce sync gets faster, clearer, and more resilient, but only if your data is disciplined. Learn what’s changing, how to monitor...
Most mid-market executives have been there. You hire a "Big Four" consultancy, spend six months in discovery meetings, and receive a beautiful......