Raja Walia
Raja is recognized as a focus-driven leader who has delivered the perfect balance of strategy and execution for marketing operations professionals ranging from small to Fortune 500 businesses for over 20 years.
Marketo offers a range of tools to help marketing teams capture more precise data, personalize campaigns, and improve reporting accuracy. Program Member Custom Fields...
Learn why operational investments like data integrity and process velocity are leading indicators of growth, even before they show immediate financial ROI....
In 2026, the Marketo–Salesforce sync gets faster, clearer, and more resilient, but only if your data is disciplined. Learn what’s changing, how to monitor...
Most mid-market executives have been there. You hire a "Big Four" consultancy, spend six months in discovery meetings, and receive a beautiful......
AI only works as well as the foundations underneath it. Adobe Customer Journey Analytics (CJA) is not an AI tool. It is part of...
GNW Consulting, the Martech-Driven Strategic Operations Agency, is closing out 2025 with meaningful progress in several core areas. The company saw strong revenue growth...
"Is this driving revenue?" Revenue attribution remains in systems designed to handle financial accountability. Adobe Customer Journey Analytics supports revenue understanding but doesn't function...
Analytics dashboards have been created, data flows are active, and yet teams are still making decisions the same way they always have. How do...