How to Build a Career in Marketing Operations
Marketing and Operations Roles and Advice
In the third episode of Old Fashioned Marketing, Raja Walia and Andrea Lechner-Becker discuss the origins and definitions of various ‘ops’ roles, the importance of lifetime customer value, and the differences between working in-house vs. consulting. They also highlight the importance of finding mentors who invest in your growth. This episode emphasizes the critical role of continuous learning and adaptability in modern marketing careers.
In this episode:
- Defining Marketing and Operations Roles
- Revenue Operations and Customer Success
- Deviation into the Importance of Existing Business
- Consulting vs In-House Operations
- Career Advice and Hiring Insights
