Is GEO the New SEO?
Why 92% of B2B Brands Are Betting on GEO 📊
(and How to Win at It)
SEO isn’t dead — but it’s no longer enough. In this episode, Andrea and Raja dig into Generative Engine Optimization (GEO): why 92% of B2B companies are already investing in it, why 78% are seeing measurable ROI, and how buying behavior is shifting from “being found” to “being recommended” by ChatGPT, Claude, Gemini, and Copilot.
They break down Google’s new llms.txt rollout, why half-million-dollar “Head of GEO” job postings are popping up everywhere, what actually separates GEO experts from glorified prompt engineers, and why speed — not perfection — wins in this new search landscape.
Plus: real data from their own GEO experiment, why staging environments are a thing of the past, and how a 23-person agency is showing up next to billion-dollar competitors in LLM answers.
If your organic traffic is dropping and you don’t have a GEO strategy yet, this episode is your wake-up call.
