How Revenue Is Killing Marketing
Have we become too obsessed with revenue?
“If it doesn’t drive revenue, it doesn’t matter.” Sound familiar? In this episode of Old Fashioned Marketing, we’re calling BS on the toxic obsession with revenue that’s suffocating creativity, brand building, and long-term growth.
Marketing heavyweights Raja Walia and Andrea Lechner-Becker unpack the unintended consequences of turning marketing into a glorified sales support function in episode 1 of season 3 of Old Fashioned Marketing. It’s raw, it’s real, and it’s got bite—just like the bourbon in our glasses.
If you believe marketing is more than just MQLs and dashboards, this conversation will hit home.
