How Marketing Is Like Dating
"Dating truths" that show up in your funnel every day
Yes, we’re sipping real old fashioneds while we tackle a question that feels painfully familiar to every marketer and seller: why does B2B marketing sometimes feel exactly like modern dating?
In this episode, we break down 9 “dating truths” that show up in your funnel every day — from getting ghosted after a Contact Us form to the difference between a strong first move (CTA) and a desperate one. You’ll walk away with a clearer way to think about follow-ups, targeting, and what “authentic” looks like in an AI-heavy world.
What we cover:
- ABM is unrequited love — focus alone won’t land your dream account if they’re not ready (or not interested).
- TAM ≠ marriage material — a big addressable market isn’t the same as a tight ICP.
- Your website is your “profile pic” (sometimes… from 10 years ago) — it has to earn the first date, then you still have to convert.
- TOFU vs BOFU tactics = bars vs volleyball leagues — what attracts isn’t always what closes.
- The funnel is a dating journey — awareness → interest → consideration → decision, with lead scoring as “do they like you back?”
- CTAs are first moves — pickup lines that should be clear, confident, and not cringe.
- Referrals are setups from friends — still the gold standard for trust.
- Ghosting happens — and that’s okay. Not every “signal” becomes a conversation.
- Authenticity wins long-term — especially when audiences can spot copy-paste and generic AI writing a mile away.
A practical follow-up cadence we talk through:
- Reach out quickly after the form fill (minutes to a couple hours).
- Use multiple channels (call, email, LinkedIn).
- Follow up 24 hours later, then again ~3 days later.
- After that, let it breathe — persistence beats desperation, but stalking is still stalking.
If you’re trying to improve conversion rates, reduce “lead mystery,” or align marketing + sales on what happens after inbound, this one’s for you.
