Why CMO is the Worst Job in the C-Suite

Wanna be a CMO? Think again.

If you’re a marketing leader (or want to become one), this episode is packed with real talk and lessons you won’t get from a textbook. In this episode, GNW CEO Raja Walia and CSO Andrea Lechner-Becker kick off the season with a fiery topic: Why being a CMO is the toughest (and arguably worst) job in the C-suite. From navigating constant pressure to balancing strategy and execution, we share behind-the-scenes insights from our own experiences — plus a few laughs along the way.

What we talk about:

  • Welcome to Season 4
  • Why “CMO” is the worst job
  • The pressure of short-term vs. long-term strategy
  • Personal stories from Andrea’s time as a CMO
  • Advice for aspiring marketing leaders
  • Wrap-up and what’s next this season

The Old Fashioned Marketing Show features Raja Walia and Andrea Lechner-Becker’s unscripted take on what’s actually happening in marketing and business. Explore more marketing operations insights at gnwconsulting.com.