If you’ve ever worked in marketing or sales, you’ve probably heard the same frustration: “Why can’t these teams just align?” The truth?
They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore:
• Why marketing and sales have historically been at odds
• Why alignment efforts fail (despite best intentions)
• How collaboration—not forced alignment—might be the real key
Is it time to stop chasing alignment and instead focus on mutual respect and strategic collaboration?
