REVOPS FRAMEWORK
A Framework Tool for Revenue Operations
GNW Revenue Operations FrameworkTM
The framework is designed to visually demonstrate the impact that marketing operations have across each of the key departments responsible for making a company profitable. It outlines what marketing operations directly control, what they indirectly affect, and how they support customers and products.
We also walk through how this impacts the macro environment of a company’s go-to-market strategy, as well as the investors or trends occurring outside of MOps’ control.
Marketing budgets are taking a hard hit. It’s worth noting that cuts to marketing budgets can have long-term consequences, including loss of market share, weakened brand perception, and reduced customer engagement. So, it’s equally important for companies to carefully evaluate the potential impact of budget reductions on their overall business performance and strategic objectives.
This is where the framework helps to outline what the impact potentially could be by addressing the macro and micro factors that contribute to a company’s overall success.
Download the Full Guide
Download this practical approach to aligning revenue strategy, operations, and execusion through structured exercises and real-world application.
Leadership Alignment: Board, Market, and Growth
COMPANY GOALS
- Drive Revenue
- Increase Efficiency
- Customer Retention
- Shorten Sales Cycles
- Maximize Marketing ROI
BOARD & MARKET INFLUENCE
- Go-To-Market Shifts
- Pipeline Management
- Informed Decision-Making
- Growth Target Alignment
- Operational Readiness
Making Strategy Actionable for Every Team
MARKETING SUPPORT
- Campaign Operations
- Audience Segmentation
- Lead Management & Routing
- Revenue Analytics
- MarTech Stack Optimization
SALES SUPPORT
- Lead Scoring & Qualification
- Engagement Activity
- Lifecycle Nurturing
- Buying Intent Signals
- Historic Campaign Interactions
CUSTOMER SUPPORT
- Onboarding Programs
- Customer Engagement
- Churn Prevention
- Revenue Expansion
- Lifecycle Marketing
Download the RevOps Framework and included exercise to show how specific marketing campaigns contribute to sales and client retention to achieve company goals while navigating board and market-led direction. Get your copy today.
