The Marketing Blueprint
The New Bronze Age? How AI Will Reshape Advertising, Martech, Human Roles, and Data
Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how AI is disrupting advertising, collapsing martech stacks, reshaping jobs, and revealing the hidden value of real-time buyer and seller data. The big question: will we control AI, or will AI control us?
Why Being a CMO Is Riskier Than Ever in 2025: Lessons from Old-Fashioned Marketing Podcast
Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now, and how to keep your job without losing your mind.
Why Revenue Frameworks Don’t Work in the Real World
Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while it’s tempting to believe there’s a system that can guarantee revenue, that’s not how growth works.
Preference Centers in 2025: Build One That Actually Makes Sense
preference center should be a strategic asset, not a formality. If it’s not connected to how you run marketing and how your buyers engage, you’re leaving value on the table. Here’s how to do it right.
Why Martech Fails, and What Really Fuels Martech Success Today
Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach helps us fully optimize our strategies and create a plan forward for martech adoption.
Orange Enterprise: A Competitive Playbook for HubSpot Sales In Enterprise Deals
Join GNW Consulting for an exclusive webinar built to arm HubSpot account executives and sales professionals with the tools and insight needed to win enterprise deals—against the biggest names in the game.
