The Marketing Blueprint
Dispelling The Myth: When Marketing Can And Should Be A Cost Center
Not everything is measurable, but that does not make it less valuable.
The Need for Modern Consulting & What That Really Means
Real consulting connects execution to outcomes, not just activity.
Implementation Success Starts with Alignment
Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.
Do Certifications Still Matter in Marketing Ops?
Modern certifications signal more than platform knowledge. They reflect credibility, hands-on expertise, and a commitment to ongoing learning in a fast-evolving field.
GNW Consulting Releases New Report on State of MarTech Implementation
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
First Look: Advanced BI Analytics in Marketo Engage
Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights out of their Marketo Engage instance to drive meaningful growth and strategy.
