The Marketing Blueprint
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Change Management Essentials for Success
If you are thinking about putting Change Management principles into practice, we recommend bringing in experienced change specialists to help you define the right scope and instill best practices of change efforts for your program and organization.
The Essential Salesforce Setup for ROI Reporting: A Guide to Common Challenges and Solutions
This guide clears the fog by breaking down the essential steps needed for successful ROI reporting in Salesforce, common challenges we see that prohibit these steps, and the options available to address them.
Best Practices for Syncing Marketo Programs & Salesforce Campaigns
The Marketo program sync with Salesforce campaigns is seamless and loaded with efficience gains. BUT, the verbiage used in Marketo versus Salesforce can be confusing. Here is your cheat sheet for understanding all the nuances.
Best Practices for Email Personalization in Salesforce Marketing Cloud
Learn the best practices for email personalization in Salesforce Marketing Cloud to boost engagement and conversion rates.
How to Improve Your Campaigns with Salesforce Marketing Cloud Automation
Discover how to improve your marketing campaigns through Salesforce Marketing Cloud automation features like Journey Builder and Automation Studio.
