The Marketing Blueprint
Cited, Compared, Recommended: GEO for SaaS Marketers
In this on-demand webinar, we cover our latest research on GEO in B2B marketing teams, including ongoing research on GEO/AEO jobs and salary bands.
Why Your Brand Doesn’t Show Up in AI Answers — Even Though You Rank Well on Google
New 2026 research shows why Google rankings don’t guarantee AI citations. Learn how to optimize for the 85.7% of AI answers that pull from third-party sources.
How B2B teams turn GEO confusion into measurable ROI: a case study from 225 marketing leaders
92% of B2B organizations invest in GEO but only 44% are operationalizing it. Here’s what the data from 225 marketing leaders reveals and the practical steps you can test this week.
How do you turn a data-sourced ICP into an operational system that actually governs your GTM?
A data-sourced ICP only creates value when it is wired into your systems as a control layer, not when it sits in a slide deck. Most B2B teams are running their go-to-market off an ICP that stopped reflecting reality about six months ago. That’s not dramatic. It’s the pattern that shows up over and o
Why is your ideal customer profile (ICP) just a guess, and what should you do about it?
Most B2B ICPs are built from memory, not data, and that’s exactly why marketing budgets miss revenue. Here’s how to rebuild your Ideal Customer Profile from closed-won data, first-party signals, and AI to drive real targeting and conversion.
Program Member Custom Fields: Enhancing Your Marketo Strategy
Marketo offers a range of tools to help marketing teams capture more precise data, personalize campaigns, and improve reporting accuracy. Program Member Custom Fields (PMCFs) are one of the more underutilized features in that toolkit. Salesforce’s 2026 Tenth Edition State of Marketing report , based
