The Marketing Blueprint
Operational-Levers-Are-Growth-Levers
Learn why operational investments like data integrity and process velocity are leading indicators of growth, even before they show immediate financial ROI.
New Research from GNW Consulting and Demand Metric Finds GEO Adoption Accelerating Across B2B Marketing
Based on 225 responses from B2B marketing and revenue leaders, the research shows GEO is quickly moving from early experimentation into a more operational discipline, with organizations beginning to report measurable business impact from AI-driven discovery strategies.
The State of AI Search in B2B: What 225 Marketing Leaders Are Actually Doing
Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights out of their Marketo Engage instance to drive meaningful growth and strategy.
How to Choose the Right GEO Agency in 2026
Most agencies now claim to offer GEO. Few of them have changed what they actually do. This guide walks through how to tell the difference, whether you need an agency at all, and the specific questions that separate real GEO work from rebranded SEO.
What We Actually Know About LLM Citation Signals — And What We Don’t
Most GEO content ranks citation signals as if the weights are settled and universal. They aren’t. This piece separates what we actually know about how LLMs decide what to cite from what’s still speculation, and offers a framework for making investment decisions in the gap between the two.
Dentists Don’t Prompt ChatGPT Like Marketers Do — Why GEO Has to Start With the Buyer
The signals that get a brand cited in AI answers aren’t universal. They depend on who your buyer is, which tools they use, and how they prompt. This piece covers the four dimensions of buyer AI behavior that should drive every GEO strategy before any tactical work begins.
