The Marketing Blueprint
RevOps is Rarely About RevOps: Why The Role is Ineffective & How to Fix it
Revenue Operations (RevOps) has become hailed as the missing link between sales, marketing, customer success and finance, but the truth is that the role is rarely about revenue at all.
5 Ways to Communicate RevOps’ Value to the C-Suite
Communicating the value of RevOps starts by shifting the conversation. Instead of talking about tools and tactics, focus on clarity, efficiency, decision support, growth enablement, and lifecycle improvement.
The Most Important Reports Every CEO Needs to See
When it comes to reporting, the CEO is often responsible for answering questions tied to multiple functions, including Marketing, Sales, and Finance. In an ideal world, they would receive just a few reports that clearly answer their most important KPI-driven questions. These are the reports I’ve found most valuable when answering them and reporting up to the C-suite.
The New Bronze Age? How AI Will Reshape Advertising, Martech, Human Roles, and Data
Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how AI is disrupting advertising, collapsing martech stacks, reshaping jobs, and revealing the hidden value of real-time buyer and seller data. The big question: will we control AI, or will AI control us?
Why Being a CMO Is Riskier Than Ever in 2025: Lessons from Old-Fashioned Marketing Podcast
Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now, and how to keep your job without losing your mind.
Why Revenue Frameworks Don’t Work in the Real World
Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while it’s tempting to believe there’s a system that can guarantee revenue, that’s not how growth works.
