The Questions That Actually Matter
When It Comes to Generative Engine
Optimization (GEO), Answered Live
Hi, I’m Christine and six weeks ago I did something insane. I left a good, high-paying job where I knew exactly what to do and jumped in the abyss. I agreed to become a GEO consultant with NO background in SEO and only a conceptual idea about what GEO was.
Since then, boy have I learned a LOT. It’s been 60 hour weeks digging in and learning. And it got me thinking there are probably a lot of people out there in the same spot: curious about GEO, but just not sure where to start.
So instead of another explainer, I’m sitting down with someone who’s been doing this for over a year and has the results to show for it. I’ll ask her the questions that actually inform a GEO strategy and share what I’ve been the most surprised by.
Andrea Lechner-Becker has spent the last year-plus deep in GEO, not reading about it, doing it. No script. No polished talking points. If you’ve seen her on TikTok or YouTube, you know there will be real talk and swearing. A live conversation with two people in the weeds, built to get you real answers.
You’ll leave able to answer:
- GEO versus SEO versus AEO: how are these all related?
- Where do I actually start with GEO?
- How do I read AI citation data and make strategic decisions based on it?
- How do I measure GEO success, what kind of goals should I be tracking?
- What's already shifting heading into the second half of 2026?
Fill out the form to save your seat and join us on August 27, 2026 at 12:30 PST.
Our full research report is free and ungated. The competitive audit… well, used to be free, but then too many people requested it and now we have to charge for it. We’ve made most of the package freely available because GEO is the one marketing discipline where getting the information into the right hands matters more than gating it.
Christine Selvaggio
Director of AI Operations
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