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Adobe Experience Cloud

As a certified Adobe Partner, our expertise covers the entire Adobe Experience Cloud. 

Adobe Solution Partner Silver

Clients We've Helped:

Drift: A Salesloft Company
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Adobe Marketo Engage

Adobe Marketo Engage, the world’s largest marketing automation platform, is a singular solution that lets you attract, segment, and nurture customers from discovery to biggest fan. And each touchpoint is tracked so you know what’s working. No more batch and blast. No more unqualified leads. Just effective engagement.

We dive into your Marketo instance to help craft comprehensive marketing strategies and fine-tune campaigns for optimal performance and ROI. Leveraging data-driven analysis, we identify trends and provide actionable recommendations for continuous improvement of your overall use of Marketo. 

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Build Effective Campaigns with Data-Driven Strategies

Systems Assessment

For each engagement we allocate time to understand your business, goals, and systems to ensure your dollars are being spent on optimizing the use of Adobe Marketo Engage, and not paying someone to learn your business.

Our team can help quickly streamline the implementation process and get you up and running faster or help with redeployment based on the new business goals you have.

When migrating to Marketo Engage, we can guide you on what can be migrated, how to translate your campaigns, and how to preserve data. We can handle the migration and support your team through it all!

We not only provide and pull the standard reports, we take it one step further and also help you identify your target audience, segment your database, and engagement channels. Additionally, we train your team so they know how and why everything is set up.

Having an integration with CRM allows us to effectively nurture leads, personalize communications, and track the entire customer journey. It eliminates data silos, enhances lead management, and improves communication between marketing and sales teams.

Customer Journey Analytics (CJA)

Adobe Customer Journey Analytics is not a reporting upgrade. It is a foundational analytics capability designed to help organizations understand how customers actually move across channels, systems, and time.

Most companies struggle with analytics not because they lack data, but because their data is fragmented by platform, channel, and team. Customer Journey Analytics exists to close that gap by enabling person-based, cross-channel analysis built on Adobe Experience Platform.

GNW helps organizations use CJA for what it was designed to do: analyze real customer journeys, not just report on isolated touchpoints.

 
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Customer Journey Analytics (CJA)
What Customer Journey Analytics Is Used For

What Customer Journey Analytics Is Used For

Customer Journey Analytics is built to answer questions traditional analytics tools cannot reliably support, including:

  • How customer behavior unfolds across marketing, sales, and product interactions
  • Where journeys stall or break once multiple systems are involved
  • Which sequences of actions consistently precede meaningful outcomes
  • How long progression actually takes across complex buying cycles

CJA shifts analytics from channel performance to journey understanding, enabling teams to move beyond surface-level metrics and focus on behavior over time.

How GNW Approaches Customer Journey Analytics

GNW approaches Customer Journey Analytics as a decision-support capability, not a dashboarding exercise.

Our work starts by defining the business questions CJA is meant to answer and the decisions those insights should inform. From there, we design focused, scalable data models and analysis frameworks that prioritize clarity, usability, and long-term adoption.

We intentionally avoid over-engineering and legacy report replication. Instead, we help teams learn how to analyze journeys, identify patterns, and challenge assumptions using CJA’s full analytical flexibility.

How GNW Approaches Customer Journey Analytics
Where Customer Journey Analytics Fits in the Adobe Stack

Where Customer Journey Analytics Fits in the Adobe Stack

Customer Journey Analytics sits on top of Adobe Experience Platform and works alongside tools such as Customer Journey Analytics, Adobe Journey Optimizer, and Adobe Real-Time CDP.

GNW helps clients understand where CJA adds value and where it should not be forced. CJA is not an attribution engine and it does not replace operational reporting. Its role is to explain behavior and context across systems so downstream tools can be used more effectively.

When positioned correctly, CJA becomes the analytical foundation for personalization, experimentation, and revenue analysis across the Adobe ecosystem.

Common Challenges GNW Helps Solve with CJA

Organizations often come to GNW when they experience challenges such as:

  • Owning CJA but struggling to articulate its value
  • Overly complex data models that slow analysis and adoption
  • Dashboards that exist but do not drive decisions
  • Confusion around how CJA fits with attribution, RevOps, and AI initiatives

GNW helps realign expectations, simplify architecture, and establish clear ownership so Customer Journey Analytics becomes a usable, trusted capability.

Common Challenges GNW Helps Solve with CJA
Customer Journey Analytics as a Foundation, Not a Feature

Customer Journey Analytics as a Foundation, Not a Feature

Customer Journey Analytics is most effective when treated as a foundational analytics layer rather than a feature add-on.

GNW helps organizations implement and operationalize CJA with discipline and intent, ensuring it supports real decision-making across marketing, revenue, and operations.

Adobe Real-Time CDP

Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.

We offer comprehensive services, including consultation, implementation, integration, optimization, and managed services. By harnessing Adobe Real-time CDP tools, we prioritize data governance, identity management, advanced segmentation, and data science to maximize your marketing ROI.

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Make Decisions in Real-Time

Adobe CDP Consulting
Need a roadmap for Adobe Real-time CDP success? Our consultants analyze your infrastructure and business goals to develop a customized plan for efficient data management, activation, and governance within the platform.
Our team seamlessly integrates Adobe Real-time CDP with your cross-functional systems and environments. By unifying both known and unknown data, we empower you to create and activate customer profiles and audiences, extract actionable insights, and deliver exceptional experiences across all channels.
Harness the expertise of our Adobe Real-time CDP specialists to leverage customer data for actionable insights. We refine audience segmentation based on behaviors, preferences, and engagement, personalize campaigns, and continuously monitor performance to execute targeted, data-driven strategies.
Our managed services ensure seamless Adobe Real-time CDP implementation, integration, and maintenance. We assess data quality regularly, suggest improvements based on user and market dynamics, and stay updated with the latest platform features to optimize your engagement efforts.
Trust our Adobe experts to seamlessly integrate Adobe Real-time CDP with Adobe Clouds, proprietary solutions, or leading third-party platforms. Our integration services ensure a smooth transition across environments, creating a unified profile view of your customers across systems.

Adobe Marketo Measure

With Marketo Measure, you can leverage proven integrations with various marketing tools at your disposal to help measure your marketing efforts, gauge your performance, and plan for revenue going forward.

 
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We'll Help You Leverage Your Data

Marketo Measure Implementation
Fill in attribution gaps by making sure that all your marketing initiatives are correctly configured and make sure the data flow from Salesforce or Dynamics is set up correctly. We’ll walk through all parts of the setup process and develop a training cadence for your team.
Did you know that Bizible only retains data for 2 years? If you have had Bizible for a year or longer, it might be time to re-visit the online/offline channels and see if they are still valid. For example, your UTM strategy, or even campaign types in CRM have likely changed.
The benefit of having a product like Marketo Measure lies in the data you collect. All of this data is also available in your CRM which allows us to create reports leveraging CRM data and cross-object reporting. We can help create custom reports and dashboards that are tailored to your business objectives.
Training is essential to make changes and adapt Marketo Measure (Bizible) to your growing business goals. We are always expanding and/or redefining our goals, and with our fundamental training, your team will know how to make adjustments on the fly.

Adobe Journey Optimizer, B2B Edition

Adobe Journey Optimizer is a single application for managing scheduled cross-channel campaigns and trigger-based one-to-one engagement for millions of customers —and the entire journey is optimized with intelligent decisioning and insights.

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Integrated Customer Profiles

Trust our consultants to facilitate the smooth integration of AJO with Adobe Experience Platform. This integration allows for the activation of real-time customer profiles, collecting data from every touchpoint along the customer journey, whether managed using Adobe software or integrated third-party services.

Simplified Asset Utilization

Our assistance includes linking AJO to Adobe Experience Manager Assets or other digital asset management solutions. This integration simplifies the process of utilizing media files in multi-channel customer communications coordinated through AJO.

Targeted Campaign Execution

Our expertise lies in crafting logic for hyper-relevant and timely messages and offers to be sent to your customers via email, push notifications, and other channels as their journeys evolve. All interactions are automatically logged for future reporting and analysis.

Plan and Optimize End-to-End Customer Journeys

Dynamic Customer Journeys

Customize customer journeys in real-time for more captivating interactions and a significant boost in sales, all while maximizing your marketing impact with precision.

Visualize achieving more without added effort—saving valuable time and resources while ensuring everyone experiences the remarkable journeys they deserve.
Have you ever wanted to have the ability to foresee your customers’ needs before they tell you? This tool helps you power your customer journeys, serving as a visionary guide for their wants/needs.
Nurture enduring loyalty through tailor-made customer journeys, igniting profit growth. It’s akin to tending to the seeds of success and witnessing their flourishing.
Craft individualized journeys that resonate with your customers, fostering loyalty and driving revenue growth. It’s about creating connections that endure over time.

Dial in your entire Adobe suite

Adobe Marketo Engage

From operational programs like Lead Scoring, Lead Lifecycle, Revenue Cycle Modeler…to advanced engagement and nurture strategies, our team can help optimize your Marketo instance.

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Adobe Journey Optimizer

Leveraging data-driven analysis, we identify trends and provide actionable recommendations for continuous improvement of your overall use of Adobe Journey Optimizer.

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Adobe Marketo Measure

When you choose us as your Marketo Measure Partner, we can help you leverage intelligent marketing tools to get a clearer picture of your campaign’s performance and ensure you’re meeting your channel’s goals.

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Ready to optimize your marketing efforts with Adobe Experience Cloud?

Contact us today to learn more about how our services can empower your marketing and help you achieve your business goals.