Colby Renton
Colby is a recognized digital strategist with over 20 years of experience transforming B2B and B2C marketing through advanced AI/GenAI and MarTech platforms.
What should a B2B marketing scorecard measure in 2026? Six categories: coverage, pipeline, velocity, spend, AI visibility, and data trust....
96% of CMOs claim they've gone AI-first. Only 8% actually have, per BCG's 2026 CMO survey. Here's the real difference, and how to get...
A data-sourced ICP only creates value when it is wired into your systems as a control layer, not when it sits in a slide...
Most B2B ICPs are built from memory, not data, and that's exactly why marketing budgets miss revenue. Here's how to rebuild your Ideal Customer...
A breakdown of the 2026 martech shift toward agentic AI, GEO, context engineering, and zero-party data, with the tech stacks that enable each trend....
Discover 7 practical ways AI enables real-time, company-level, and emotionally-tuned personalization at scale, from behavioral targeting to dynamic ad creative....