Colby Renton
Colby is a recognized digital strategist with over 20 years of experience transforming B2B and B2C marketing through advanced AI/GenAI and MarTech platforms.
What should a B2B marketing scorecard measure in 2026? Six categories: coverage, pipeline, velocity, spend, AI visibility, and data trust....
96% of CMOs claim they've gone AI-first. Only 8% actually have, per BCG's 2026 CMO survey. Here's the real difference, and how to get...
A data-sourced ICP only creates value when it is wired into your systems as a control layer, not when it sits in a slide...
Most B2B ICPs are built from memory, not data, and that's exactly why marketing budgets miss revenue. Here's how to rebuild your Ideal Customer...
If you are still trying to figure out how to use ChatGPT to write blog posts, you are already behind. This is the definitive,...
Discover 7 practical ways AI enables real-time, company-level, and emotionally-tuned personalization at scale, from behavioral targeting to dynamic ad creative....