Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach helps us fully optimize our strategies and create a plan forward for martech adoption.
Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach helps us fully optimize our strategies and create a plan forward for martech adoption.
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
Not everything is measurable, but that does not make it less valuable.
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
If you are thinking about putting Change Management principles into practice, we recommend bringing in experienced change specialists to help you define the right scope and instill best practices of change efforts for your program and organization.
Over the past decade, multi-touch attribution has gone from being viewed as the hottest technology investment for smart marketers to facing abundant scrutiny.
Placing customer satisfaction at the center of your marketing plans can help achieve this while also contributing to the bottom line.
While businesses often focus on making money, creating loyal customers for long-term success is vital.
Benchmarking and balanced scorecards are indispensable to companies aiming at excellence.
