Andrea Lechner- Becker
Hard problems are Andrea’s favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be solutioned.
In this on-demand webinar, we cover our latest research on GEO in B2B marketing teams, including ongoing research on GEO/AEO jobs and salary bands....
New 2026 research shows why Google rankings don't guarantee AI citations. Learn how to optimize for the 85.7% of AI answers that pull from...
92% of B2B organizations invest in GEO but only 44% are operationalizing it. Here's what the data from 225 marketing leaders reveals and the...
In this on-demand webinar, we cover our latest research on GEO in B2B marketing teams, including ongoing research on GEO/AEO jobs and salary bands....
Most agencies now claim to offer GEO. Few of them have changed what they actually do. This guide walks through how to tell the...
Most GEO content ranks citation signals as if the weights are settled and universal. They aren't. This piece separates what we actually know about...
The signals that get a brand cited in AI answers aren't universal. They depend on who your buyer is, which tools they use, and...
GEO, AEO, AIO — the acronyms are multiplying and the definitions keep shifting. This piece puts a stake in the ground: what Generative Engine...