Picture of Andrea Lechner- Becker

Andrea Lechner- Becker

Andrea has been consulting on MarTech since 2011 and AEO/GEO for over a year. She's a leading voice in how AI is advancing marketing.

Find me elsewhere:

LINKEDIN
How Underdogs Win | Andrea Lechner-Becker featured on B2B Marketers on a Mission

Your GEO Strategy Shouldn’t Start With Rankings

AEO tools like Semrush AIO and Adobe Brand Visibility make AI search visibility trackable, but they can't tell you why rankings shift or what...
B.

For B2B Marketers Using AEO Tools, what do they actually do well and where do they fall short in practice?

AEO tools like Semrush AIO and Adobe Brand Visibility make AI search visibility trackable, but they can't tell you why rankings shift or what...
92% B2B's investing currently in GEO | Season 5, Episode 1: Old Fashioned Marketing

Why B2B Marketers Are Investing in GEO and What It Means for SEO

Explore how AI is changing vendor discovery, where SEO fits into Generative Engine Optimization (GEO), and why B2B marketers need to move faster....
Interview questions for hiring a Profound expert.

5 Questions to Ask Your Next Profound Admin

Five interview questions to separate GEO/AEO hires who actually run Profound from those who parrot LinkedIn talking points, covering prompt strategy, content review, visibility...
GEO and AEO strategies for SaaS companies to win AI-driven recommendations in 2026.

What Should SaaS Companies Know about GEO and AEO in 2026?

SaaS companies face a distinct GEO challenge: buyers research on review sites, Reddit, and YouTube before ever visiting your site. Learn how to win...
Building an RFP for AEO and GEO services to find real experts.

How to build an RFP for AEO and GEO services

How to build an RFP for AEO/GEO services in 10 sections, with a copy-paste ChatGPT or Claude prompt to draft each one....
Small businesses can outperform national brands in Google AI Overviews with an answer-first GEO strategy.

A GEO Case Study: How a Small, Regional Installer Showed Up in Google AI Overviews Ahead of Pella.

Learn how a small window installer’s page beat national brands in Google AI Overviews. Discover the answer-first formula for increasing citation visibility in 2026....
Common GEO/AEO issues for B2B companies: optimizing for generative engine optimization and AI visibility.

The Most Common GEO/AEO Issues for B2B Companies

Learn how B2B teams can optimize for Generative Engine Optimization (GEO) by focusing on technical crawler access, structured on-site content, and off-site citations....