Episodes

Demystifying The Disconnect Between Marketing Ops & Revenue Getting a Seat at the Revenue Table Marketing operations people are really good at building processes, improving efficiency, and making the technology work. But how does any of that actually impact revenue? Raja Walia and Andrea Lechner-Becker dig into the disconnect between the work marketing ops does

The Strategy Dilemma What Good Is Strategy If You Can’t Execute It? Everyone wants strategy, but what happens when the strategy can’t actually be implemented? Raja Walia and Andrea Lechner-Becker dig into the disconnect between the people creating big-picture marketing strategies and the people responsible for making them work. From $250,000 consulting engagements to 100+

The ABM Debate ABM Isn’t Dead. It’s Just Been Watered Down. GNW Founder Raja Walia sits down with Andrea Lechner-Becker on Old Fashioned Marketing to talk about why “ABM light” is quietly killing your returns. In this first episode of Old Fashioned Marketing we dive into all things ABM – what it is and what