In this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in marketing? Tune in as we explore how MarketingOps drives strategy, enables innovation, and delivers measurable impact on business outcomes. Whether you’re
Is MarketingOps Marketing? Not Really… Read More »
In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decision-making, they explore actionable steps to elevate your leadership in Revenue Operations. Whether you’re just stepping into a RevOps role
How To Become a Good, no, Great RevOps Leader Read More »
How to Build a Career in Marketing Operations Marketing and Operations Roles and Advice In the third episode of Old Fashioned Marketing, Raja Walia and Andrea Lechner-Becker discuss the origins and definitions of various ‘ops’ roles, the importance of lifetime customer value, and the differences between working in-house vs. consulting. They also highlight the importance
How to Build a Career in Marketing Operations | Episode 3, Season 2 Read More »
When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there’s a catch: 👉 They’re short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year
Unlocking Revenue Analytics w/ Kelsey White Read More »
Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue operations fell into a very specific category, that is ironically very broad.
RevOps: Trending Topic, Or Not? Read More »
Navigating Budget Chaos in the Post-Pandemic Era Deciding What to Keep and What to Ditch Raja and Andrea Lechner Becker delve into the complexities of marketing budgets, especially in a post-pandemic world. Andrea, a retired CMO, and Raja explore how budgeting practices have evolved, moving from annual to more dynamic quarterly models. They discuss the
Navigating Budget Chaos in the Post-Pandemic Era | Episode 2, Season 2 Read More »
It’s a bird! It’s a plane! Wait, no… It’s a pie? In this thought-provoking episode, Raja and Akande explore the widely celebrated concept of “The Art of the Possible”, sold as a pie in the sky, and challenge its validity within revenue operations. While many tout this idea as a versatile framework for innovation and
The Flagrant Lie Of ‘The Art Of the Possible’ Read More »
The Art of the Possible is Bull 💩 How to get real with MarTech investments Salespeople love to tout the “art of the possible” but the reality is that it’s simply a pipe dream, a delusion, and yes, bullsh*t most of the time. Instead, if marketing teams focused on the art of the PROBABLE, they’d
The Art of the Possible is Bull | Episode 1, Season 2 Read More »
