Andrea Lechner- Becker
Andrea has been consulting on MarTech since 2011 and AEO/GEO for over a year. She's a leading voice in how AI is advancing marketing.
Learn how Generative Engine Optimization (GEO) is replacing traditional SEO as AI search engines like ChatGPT and Perplexity change how users find information....
Most mid-market executives have been there. You hire a "Big Four" consultancy, spend six months in discovery meetings, and receive a beautiful......
The 3Ps Framework (Protect, Pivot, Promote) helps B2B marketing teams prioritize content for AI citation visibility. Here's how to decide which assets to defend,...
How do people buy in an AI-powered age? The answer is much bigger than SEO; this is the new Generative Engine Optimization (GEO) world,...
Revenue Operations (RevOps) has become hailed as the missing link between sales, marketing, customer success and finance, but the truth is that the role...
Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how...
Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now,...
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth....