Andrea Lechner- Becker
Hard problems are Andrea’s favorite to solve. She believes solving big problems requires a forensic approach. Through systematic and scientific methods, all problems can be solutioned.
Most agencies now claim to offer GEO. Few of them have changed what they actually do. This guide walks through how to tell the...
Most GEO content ranks citation signals as if the weights are settled and universal. They aren't. This piece separates what we actually know about...
The signals that get a brand cited in AI answers aren't universal. They depend on who your buyer is, which tools they use, and...
GEO, AEO, AIO — the acronyms are multiplying and the definitions keep shifting. This piece puts a stake in the ground: what Generative Engine...
Learn how Generative Engine Optimization (GEO) is replacing traditional SEO as AI search engines like ChatGPT and Perplexity change how users find information....
Most mid-market executives have been there. You hire a "Big Four" consultancy, spend six months in discovery meetings, and receive a beautiful......
The 3Ps Framework (Protect, Pivot, Promote) helps B2B marketing teams prioritize content for AI citation visibility. Here's how to decide which assets to defend,...
How do people buy in an AI-powered age? The answer is much bigger than SEO; this is the new Generative Engine Optimization (GEO) world,...