Raja Walia
Raja is recognized as a focus-driven leader who has delivered the perfect balance of strategy and execution for marketing operations professionals ranging from small to Fortune 500 businesses for over 20 years.
AI only works as well as the foundations underneath it. Adobe Customer Journey Analytics (CJA) is not an AI tool. It is part of...
GNW Consulting, the Martech-Driven Strategic Operations Agency, is closing out 2025 with meaningful progress in several core areas. The company saw strong revenue growth...
"Is this driving revenue?" Revenue attribution remains in systems designed to handle financial accountability. Adobe Customer Journey Analytics supports revenue understanding but doesn't function...
Analytics dashboards have been created, data flows are active, and yet teams are still making decisions the same way they always have. How do...
Adobe Customer Journey Analytics (CJA) is only as strong as the data model behind it. Most organizations who struggle with CJA struggle because of...
Customer Journey Analytics is not intended to replace attribution tools, function as a real-time operational reporting platform, or fix poor data quality upstream. Its...
Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while...
preference center should be a strategic asset, not a formality. If it's not connected to how you run marketing and how your buyers engage,...