Resource Center
Assets to Keep Up with the Latest Revenue Ops Trends
- All Topics
- Account Based Marketing
- Case Studies
- eBooks
- Guides
- Marketing Automation
- Marketing Operations (MOps)
- Multi-touch Attribution
- Podcasts/User Groups
- Strategy
- Webinars
B2B Strategy
The Real Threat to SaaS Isn’t AI; It’s the DIY Developer
There's a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a ...
Read More →
B2B Strategy
The Need for Modern Consulting & What That Really Means
Real consulting connects execution to outcomes, not just activity.
Read More →
B2B Strategy
Implementation Success Starts with Alignment
Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.
Read More →
B2B Strategy
Do Certifications Still Matter in Marketing Ops?
Modern certifications signal more than platform knowledge. They reflect credibility, hands-on expertise, and a commitment to ongoing learning in a fast-evolving field.
Read More →
Webinar
First Look: Advanced BI Analytics in Marketo Engage
Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights out ...
Read More →
Adobe
My Adobe Summit 2025 Takeaway: The Future of Mar-Tech Is Modular, Scalable, and Starts with Adobe Marketo Engage!
Adobe is moving away from the idea that any one product should try to do it all. Instead, it is assembling a connected ecosystem that ...
Read More →
Marketo User Group
Marketo User Group: Marketo Engage’s New Email Editor (with GenAI)
In this session, we will look at Marketo's Target Account Management tool as one solution that can help businesses...
Read More →
Case Study
Signal Security Case Study
Signal Security partnered with GNW Consulting to fully leverage HubSpot, improving lead quality, scaling marketing, and aligning sales for accelerated growth.
Read More →