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DIY Developer Threat to SaaS
B2B Strategy

The Real Threat to SaaS Isn’t AI; It’s the DIY Developer

There's a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a ...
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Modern Consulting
B2B Strategy

The Need for Modern Consulting & What That Really Means

Real consulting connects execution to outcomes, not just activity.
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Alignment between departments
B2B Strategy

Implementation Success Starts with Alignment

Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.
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Marketing Ops Certifications
B2B Strategy

Do Certifications Still Matter in Marketing Ops?

Modern certifications signal more than platform knowledge. They reflect credibility, hands-on expertise, and a commitment to ongoing learning in a fast-evolving field.
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Marketo Engage Advanced BI Analytics Webinar
Webinar

First Look: Advanced BI Analytics in Marketo Engage

Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights out ...
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GNW Consulting Adobe Summit 2025 Takeaway: Adobe Marketo
Adobe

My Adobe Summit 2025 Takeaway: The Future of Mar-Tech Is Modular, Scalable, and Starts with Adobe Marketo Engage!

Adobe is moving away from the idea that any one product should try to do it all. Instead, it is assembling a connected ecosystem that ...
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Marketo User Group: Marketo Engage's New Email Editor (with GenAI)
Marketo User Group

Marketo User Group: Marketo Engage’s New Email Editor (with GenAI)

In this session, we will look at Marketo's Target Account Management tool as one solution that can help businesses...
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Case Study

Signal Security Case Study

Signal Security partnered with GNW Consulting to fully leverage HubSpot, improving lead quality, scaling marketing, and aligning sales for accelerated growth.
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