Articles Archives - GNW Consulting

About Us

About GNW Consulting
How we use technology and experience to optimize marketing.

Case Studies
See how we’ve helped customers use MarTech to drive tangible, data-backed results.

Our Team & Leadership
Our team has hands-on experience across marketing automation platforms and CRM solutions.

GNW RevOps Framework
How Marketing Operations impacts an organization and the benefits it provides.

Signal & Stakes Podcast
A podcast hosted by Raja Walia about real executive decisions and their consequences.

GNW Orchestration Framework
How GNW connects customer data, AI, and orchestration into one scalable system.
Technologies

Adobe CX Enterprise (formerly Experience Cloud)
Certified Adobe Partner specializing in Marketo Engage, Real-Time CDP, Journey Optimizer, Customer Journey Analytics, and Marketo Measure. Implementation, operations, and ongoing support.

Salesforce Customer 360
Certified Salesforce Partner specializing in Marketing Cloud, Account Engagement, Data Cloud, and CRM. Implementation, operations, and ongoing support.

HubSpot
As a Platinum HubSpot Partner, we run the day-to-day and design how HubSpot works across Marketing, Sales, and Service so it actually supports your business.

Extended Stack
Not every engagement starts with a transformation. We support the platforms your team runs on every day. Campaign execution, automation, day-to-day operations, and ongoing management.
Services

Packages & Offerings

Fractional GTM Operations
Your embedded marketing and revenue partner. Strategy, process, and execution that scales with your business.

MarTech Strategy & Implementation
The right tech, built right. We architect and implement your MarTech stack so it delivers.

MarTech Modernization
If your platform isn't performing, we assess, redesign, and rebuild it around your current goals.

Revenue Intelligence & Journey Analytics
See what's actually driving revenue and growth, not just what got the last click.

The GNW Difference

Why Choose GNW?
Most agencies can sell you a vision. Not many can build it. GNW sits at the intersection of strategy and technical execution.

How We Work
We scope clearly, price transparently, and communicate proactively. You always know what we are working on.

What We do
No bloated retainers. Just the right engagement, scoped to your goals, your stack, and your timeline.
AI Solutions

AEO/GEO
Get cited in AI answers with B2B GEO strategy that improves visibility and connects results to revenue.

GEO Audit
See where you rank against competitors in AI results. Get your visibility score, the gaps, and quick wins to close them.

LEO: Your AI Citation Platform
Create, optimize, and publish content built to get cited by AI. LEO runs your GEO playbook so visibility isn't left to chance.

AI Cost Index
Benchmark your AI spend against real market data. Build the case your AI budget needs to get approved.
GNW Insights

Why is your ideal customer profile (ICP) just a guess, and what should you do about it?

Most B2B ICPs are built from memory, not data, and that's exactly why marketing budgets miss revenue. Here's how to rebuild your Ideal Customer...

Program Member Custom Fields: Enhancing Your Marketo Strategy

Marketo offers a range of tools to help marketing teams capture more precise data, personalize campaigns, and improve reporting accuracy. Program Member Custom Fields...

Operational-Levers-Are-Growth-Levers

Learn why operational investments like data integrity and process velocity are leading indicators of growth, even before they show immediate financial ROI....