Most agencies now claim to offer GEO. Few of them have changed what they actually do. This guide walks through how to tell the difference, whether you need an agency at all, and the specific questions that separate real GEO work from rebranded SEO.
How to Choose the Right GEO Agency in 2026 Read More »
Most GEO content ranks citation signals as if the weights are settled and universal. They aren’t. This piece separates what we actually know about how LLMs decide what to cite from what’s still speculation, and offers a framework for making investment decisions in the gap between the two.
What We Actually Know About LLM Citation Signals — And What We Don’t Read More »
The signals that get a brand cited in AI answers aren’t universal. They depend on who your buyer is, which tools they use, and how they prompt. This piece covers the four dimensions of buyer AI behavior that should drive every GEO strategy before any tactical work begins.
Dentists Don’t Prompt ChatGPT Like Marketers Do — Why GEO Has to Start With the Buyer Read More »
GEO, AEO, AIO — the acronyms are multiplying and the definitions keep shifting. This piece puts a stake in the ground: what Generative Engine Optimization actually means, why it’s not the same as SEO, and what the work looks like across the six surfaces that drive AI citations.
What Generative Engine Optimization Actually Is, And Why the Term Matters Read More »
