Beyond Keywords: How the 3Ps Prioritize Content in the GEO Era
The shift in B2B search behavior is no longer a forecast—it is a documented reality. According to 6sense’s 2025 Buyer Experience Report, 94% of B2B buyers now use Large Language Models (LLMs) like ChatGPT during their purchasing journey. Despite this massive adoption, many marketing teams still treat AI search as a mystical force rather than […]
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