Improved Efficiency
Bandwidth is a global cloud communications software company that helps businesses solve complex communications challenges to reach anyone, anywhere.
Marketo Engage
Marketo Measure
Challenge
Streamlining Processes & Organizing Campaigns
Bandwidth was looking to uplevel its Marketo operations to achieve greater efficiency and effectiveness. They originally turned to GNW Consulting as a temporary solution, but ended up forming a partnership that spanned numerous MarTech needs.
Solution
High Level Expertise & Comprehensive Partnership
GNW worked with Bandwidth to audit systems, consolidate processes, and simplify automations. Marketo Measure was re-deployed and optimized. Guidance was provided on nurture path rules, testing, internal education, and more.
Result
Better Reporting, Results, and Growth
Efficiencies were improved across marketing operations. Sales follow-up was improved and more opportunities were generated. The two teams laid the groundwork for optimized operations that will fuel success, collaboration, and growth.
What We Acheived
Marketo Measure
Deployed and Optimized
Data Reports
Created and Improved
Time Savings
with Streamlined Processes
"Proven their value"
Not only did GNW fill important gaps and opportunities, but they’ve also proven their value so much that we’ve increased our work with them. What’s more, they’re just incredibly pleasant to work with. Our team and their team have a wonderful working relationship, and we like and respect one another. We know that GNW will have our backs and help us achieve our goals, no matter what.
Annie SteurSenior Director of Growth Marketing
Bandwidth
"Helped us generate more opportunities"
They made data available to us at the right time in the right place. It's helped with sales follow-up, and ultimately it's helped us to generate more opportunities. They think about problems in the right way. To me that definitely shows expertise, but it also shows experience.
Alexander RyzhenkoDirector of Revenue Excel
Bandwidth
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